The Effect Of Regulatory Fit On Persuasion Based On Regulatory Focus And Exercise Information Frame

According to the different motivation trends in the target realization process,the regulatory focus theory proposed: promotion focus and prevention focus.Promotion focus is related to improvement needs,focusing on the benefits of exercise;prevention focus is related to safety needs,focusing on the endanger of lacking of exercise.Based on the regulatory focus theory,Higgins proposed the regulatory fit theory.It is believed that when the individual's regulatory focus matches the information framework,the regulatory fit will be achieved,and the individual will have a sense of correctness and further promote higher motivation and behavior.In this study,the regulatory focus theory and the regulatory fit theory are introduced into the field of exercise psychology,and the effects of the trait and state regulatory focus and exercise information framework on information value,emotional intensity,behavioral intention and exercise behavior are discussed.Besides,we will explore the mechanism of the action.The pre-study explores whether there is a matching effect between the regulatory focus and the exercise information framework,that is,it promotes the individuals with promotion focus to be more likely to choose the active exercise information framework,and the individuals with prevention focus are more inclined to choose the negative exercise information framework,and then provide experimental materials for subsequent research.A self-edited regulatory fit questionnaire of regulatory focus and exercise information framework was applied to 53 college students.The results showed that there was a matching effect between the regulatory focus and the exercise information framework,and the feasibility of the experimental materials was also proved.Study 1 explores whether the regulatory fit of trait-specific regulatory focus and exercise information framework can improve the persuasive effect of exercise information,that is,when the individual's regulatory focus matches the exercise information framework,will they have higher information value,emotional intensity and behavior intention;whether the mechanism for regulatory fit is: regulatory fit ? correct sense ? persuasion effect.First,113 subjects were grouped by the Regulatory Focus Questionnaire.Again,the subjects were randomly selected to read one of the two topics with the same subject and content but different frameworks.Finally,the correctness questionnaire and the persuasive effect questionnaire were completed.The results showed that the regulatory fit of trait-specific regulatory focus and the exercise information framework can promote the information value,emotional intensity and behavioral intention.The correct sense plays a partial mediating effect between the regulatory fit and the information value and the behavioral intention,and have no effect on regulatory fit and emotional intensity.Study 2 explores whether the regulatory fit of state regulatory focus and exercise information framework can improve the persuasive effect of exercise information,that is,when the individual's regulatory focus matches the exercise information framework,will they have higher information value,emotional intensity and behavior intention,and whether it can show more exercise behavior in the next week;whether the mechanism of regulatory fit is: regulatory fit ? correct sense ? persuasion effect.First,the subjects were randomly assigned to the promotion focus group and prevention focus group,and the dual task initiation was used to initiate the regulatory focus.Secondly,the participants were randomly presented with an exercise information.Then the participants completed the correctness questionnaire and the persuasive effect questionnaire;Finally,we will monitor the number of WeChat steps in a week and the participants will complete the International Sports Activity Questionnaire one week later.The results show that the regulatory fit between the state regulatory focus and the exercise information frame can promote the persuasive effect,that is,participants have higher information value,emotional intensity,behavioral intention,and more vigorous physical activity and total physical activity.Among them,the sense of correctness plays a part mediating effect between the regulatory fit and the information value and the emotional intensity,and it fully mediated the effect of regulatory fit and the behavioral intention,and does not play a mediating role between regulatory fit and the physical activity and the total physical activity.Conclusion:(1)The regulatory fit between the trait regulatory focus and the exercise information framework can promote the information value,emotional intensity and exercise intention;the sense of correctness has a partial mediating effect between the regulatory fit and information value and behavioral intention,and does not mediate the effect between regulatory fit and emotional intensity;(2)regulatory fit between state regulatory focus and exercise information framework can promote information value,emotional intensity,and behavioral intention.More intense physical activity and total physical activity will occur in the next week.Correctness plays a part mediating effect between regulatory fit and information value and emotional intensity,and acts as a full mediator between regulatory fit and behavioral intentions.It does not play a mediating role in intense physical activity and total physical activity.