Interactive Exploration On Visual Design Of Motion Graphics

With the explosive progress of the information industry and the booming development of the Internet,the information,consumption and service society has become the synonym of our times.Today’s cultural form has become a basic pattern dominated by visual means,in which visual experience is formed.The development of motion graphic design in the 20th century,after the information revolution in the 21st century and the development of digital technology,and gradually cross-absorption with various disciplines,professional development and application of various fields,motion graphic design not only has the ability to convey information,but also triggers the user’s visual experience and entertainment.In view of this,it is very necessary to explore the interactive possibility of dynamic graphic design in the future.Interactive vision and experience mode will play a more important role in entertainment,education,medical and other industries in the future.Based on the interactive research of the visual design based on the motion graphics design,this paper starts with the definition and current situation of the motion graphics design and summarizes its visual performance characteristics.Explore its application in new media art,film and television media and game performance;It analyzes its visual interactivity and experience,and makes application assumption on its interactivity.The feasibility and defects of its interactivity are analyzed through the experimental works.