On The Multi-sensory Performance In Brand Design

The advent of the experience era has made people's needs for a variety of sensory experiences more and more high,and a variety of sensory interactions have become a new development trend of brand design.At present,how to effectively combine the relevant theories of sensory experience and the practice of brand design is a topic that has not been discussed in detail.Therefore,this topic will take the aromatherapy brand as an example to carry out more in-depth research.This research combines the discipline theories related to brand design,such as marketing and psychology,from the perspective of design art,and uses the uniqueness of multi-sensory experience to establish a mature and perfect aromatherapy brand design specification.The research conclusions explored the multi-sensory design of the “Xingxiangzi” aromatherapy brand.This paper hopes that through this tentative design fusion research,it can conduct more in-depth research on multi-sensory design,which will provide reference for the fusion of multi-sensory design in other fields.