Research On Visual Expression And Emotional Appeal Of Emoticon Culture

With the rise of online social platforms,the expression pack culture came into being.It has become an indispensable part of the network society because of its intuitive function of expressing the emotions of both parties.This thesis analyzes the role and role played by visual elements in the design of expression packs from the perspective of visual psychology.Based on the use and satisfaction model,this paper explores the demand experience that audiences get when using expression packs.The visual elements and audience appeals combine visual elements with audience needs to design expression packs that are more in line with psychological needs.First of all,this thesis explains the concept of expression pack and the development process of expression pack.According to visual psychology,the role of motion,color,shape and light elements in the expression package design and the effect of presentation are illustrated.Secondly,starting from the psychological needs of the audience,the university students are positioned as the target group.Based on the theory of “Uses and Gratifications”,the survey respondents' preferences and psychological activities in actual use and the psychological satisfaction they can obtain are Lord,analyze the emotional appeals that accompany the audience when using the emoticons.Finally,the results of the analysis of visual psychological factors are combined with the appeals of the target population to extract the elements needed for the design to guide the later creation.In recent years,although the research perspective of expression packs is many,but in the theory of multiple stays,this thesis combines theoretical practice and innovative design,which not only enriches the content of research related to expression packs,but also provides some research and production for subsequent expression packs.Guidance and ideas.