Books Designing Of Emotional Appeal

"the book is the nourishment of the world. Life without books, like no sunlight; wisdom without books, like a bird without wings. "Measure of the importance of books for humans.The high-speed development of science and technology and the coming of information age, a variety of electronic media rapidly penetrated into all aspects of people’s life, with its transmission speed, interactive and other advantages, spread to a wide range, no small impact on the formation of traditional books.Some consumers prefer to choose low cost, convenient network reading, reading books crowd appeared a downward trend;At the same time, the reader about the beauty and function of books have more demand, this will force the book designer is more than just a simple design, cover and text of books to pay more attention to books of emotional expression, more beautiful, generous, more attractive books design has become the dominant direction.This article from the books of initial design conception, design to books, color, plate, illustration, material aspect of the study, discuss books give consumers emotional appeal, starting from the consumer pursuit of design of new feelings, to strengthen books design aesthetic and consumer’s purchase desire.The full text is divided into five parts:the first chapter:Paper books design, the concept of function, the form of book binding design, illustrated book design in visual, hearing, touch, taste, smell, emotional experience, and in the final to clarify the concept of emotional appeal and now the needs and feelings of consumers.The second chapter:Color is the primary factor in the people watch, hold good colour emotion, introducing people reading is particularly important;Color is the key of the paper, a reasonable orientation of claim object of this chapter, for the color harmony of whole style perspective to clarify red, yellow and other colors to give the reader’s psychology and visual perception.Books material and emotional appeal.Material is touch to a feeling of books, and books, the important of protection function, this chapter embarks from the books of all kinds of material and use, to introduce people’s visual and tactile feeling for books.Book illustration and emotional appeal.In reading, just boring text reading will make reading process, illustrations often precede words and accepted by people, this chapter embarks from the books classification, respectively introduces the textbook illustrations, publishing books illustrations, children’s books express illustrations have emotional appeal.Books format with emotional appeal.Typography is a book reading process guidance, and typography to make people understand faster familiar with the content, to bring people a good visual impression.This chapter from the format design of freedom and order.Text books and emotional appeal.The text is the bridge of the people, is the media about your feelings.This article through to the different emotional font perspective, for example analysis of the text in the book binding design emotional appeal.The fourth chapter: the book binding design of cultural connotation.This chapter will from books to strengthen emotional concept understanding, on the basis of respecting traditional understanding on individuality and creativity in this paper, the cultural connotation.The fifth chapter: to summarize the characteristics of emotional appeals in the design of book design.Chapter 5:the art of contemporary book binding design. Traditional ethnic culture and fashion elements coexist, the unity of artistic and commercial, the unity of human and localization perspective, is of great significance to the design of the guide our practice.In a word, book design in the design of emotional appeals to emotion concerned readers as the core, to save resources, protect the environment as own duty, make the book more humanized design, so as to achieve the purpose of better stimulate sales.