Research On The Communication And Development Of Popular Science Animation Based On New Media Situation

Scientific literacy is an important part of the quality of citizens.Developing popular science is an important way to improve citizens' scientific literacy in China.It has been supported and valued by the government and the majority of science and technology educators.To this end,the country has promulgated the "Outline of the National Action Plan for Scientific Literacy(2006-2010-2020)".The aim is to improve the overall scientific quality of citizens through the development of science and technology education,dissemination and popularization.However,due to the professionalism of scientific knowledge and the high threshold of acquisition,these factors have been hindering the development of popular science work and science education in China.With the development of new media,this wide and fast mode of communication has injected new vitality into the cause of popular science in China.And animation,as a form of audio-visual integration,is very easy to spread on the Internet,and its interesting and vivid exaggerated image can reduce the threshold for the public to acquire scientific knowledge,so popular science animation came into being.In the "Thirteenth Five-Year Plan of National Science Popularization and Innovative Culture Construction",the state clearly proposes to focus on improving the ability of research,development and dissemination of popular science,and vigorously support the creation and dissemination of excellent popular science works(film and television,micro-video,micro-film,animation,etc.).Although popular science animation is not a new thing,it has existed in China for decades.However,through the study of the current situation of popular science animation in China,combined with questionnaires and interviews,it is found that the content quality and communication effect of popular science animation in China are not satisfactory.The main reasons are: the number of popular science animation is too small,preaching too strong,lack of science and so on.In view of these problems,this paper finally puts forward the corresponding strategies,including: improving the quality of works,strengthening the cooperation and communication between animation creators and science and education workers,and optimizing the mode of animation dissemination of popular science.This article is divided into six chapters:The first chapter introduces the background and significance of the topic,as well as theresearch status at home and abroad.The research ideas and research methods are also described in this chapter.The second chapter introduces some theoretical foundations employed on this paper and defines related concepts.The third chapter analyzes the characteristics of popular science animation and related factors affecting the popularization of popular science animation.The comparation between the relevant elements of the two Chinese and Japanese science animation is also given in this chapter.The fourth chapter,by using the questionnaire survey,we pointed out some problems existing in popular science animation,and analyzed the causes of the problems.The fifth chapter puts forward some strategies to improve the quality and communication effect of popular science animation according to the problems and reasons in the current situation of the creation and dissemination of popular science animation.The sixth chapter summarizes the results and presents shortcomings of the thesis,in order to improve the future research.