The Era Of Digital Media In China’s Animation Star Shaped The Current Situation And Countermeasure Research

In recent years, China’s animation industry to get rapid development, large quantities ofanimation production and making China’s animation industry presents good developmentsituation. In joy in animation production at the same time, a more important problem remindsus, that is the animated star power has not kept pace, China’s animation star is far fromenough and the United States, Japan, Korea and other countries. Animation is the animationindustry star" core values", in the era of digital media, China is also working to create belongto our animation star, but out of national boundaries, our country animation stars don’t likeMickey Mouse, Donald Duck, Superman animated star having a great reputation.In nineteenth Century40-50years, China’s animation has a superb technology andunique visual experience makes the world marvel, created Sun Wukong, the black cat sergeant,bottle gourd child and a number of classic animated star. But in recent years, with the rapiddevelopment of science and technology, when we entered the era of digital media, peoplegradually found the animated star shape also as before, it had to call people to ponder. The eraof digital media, advanced science and technology for the production and daily life of thepeople has brought about some changes, but also for animation star shape brings newrequirements and challenges. The era of digital media by the interaction, mass, through thecomprehensive characteristics of animated star more innovative, times sex, nationality andnormative will cater to a wide audience demand. But our country in shaping the animated starstill exist in the various problems, analyze the causes, and finding solutions is to promoteChina’s animation star power is essential, but also improve the development of animationindustry in China is the key measures.In this paper, to explore our country animation star shaped solution, in order to carry outthe" digital media era of China’s animation star shaped situation" as the theme of theinvestigation and the analysis, mainly from the animation business and audience two largegroups of questionnaire survey, analysis of China’s animation stars shaping the currentsituation, problems and the impact of China’s animation star shaping factors, on this basis, putforward six countermeasures:1, strengthen a government to superintend strength, improvedanimation star shaping the environment2, clear creation idea, widening the audience groups,improve the level of3original animation, constructing the brand effect4, integrating animationresources, reveal ethical characteristic5, expand communication channels, actively thedevelopment of overseas markets, perfect6model animation industry, prominent authorizationprotection.This research mainly uses questionnaire survey method, literature method, interviewmethod, comprehensive analysis of China’s animation star shape the current situation, andputs forward some practical countermeasures, for the animated star shape, is a long way to goin the great task of animation industry and the people of the whole country, but also thecommon mission. Shape animation star has far-reaching influence, we need to work together,this paper expects to be able to arouse the whole nation on the animated star shaped attention, also hope that these studies can provide Chinese animation development contribution meagerstrength.