A Study On The Influence Of Fan Economy On Cross-border Director's Film Works

We are entering an era in which the media is everywhere.With the continuous development of the Internet and the media,the two-way interaction between the audience and the stars and celebrities has been strengthened,and the influence of idol stars and celebrities in society has become deeper and wider.Under the background of this era,the influence of fan economy is more significant.The huge economic benefit of fan economy is especially evident in the film industry.As a producer,fans provide huge capital support for the development of film industry.With the development of the Internet and the influence of fan economy,a single identity has been unable to meet the needs of people.People in other industries have crossed the border to explore the way of directors,and a new group of people have been able to meet their needs.The generation of cross-border directors rose and continued to grow.Cross-border director films emerge one after another,even creating the "box office myths" of Chinese films.The development of cross-border directors in the Internet era is mainly divided into three nodes,with Ning Hao's ? Crazy Stone ? as the representative of the development period.Xu Zheng's ? lost in Thailand ? as the representative of the development period and Wu Jing's?Wolf—Warriors?as the representative of the heyday.With the continuous penetration of fan economy into the film industry,the audience's participatory culture in film is also developing,and the realization of more public participation has enabled fans to show their unique cultural practice and the way to understand the world.When fans use emerging media to participate in the film,they are forming their own expression mode and independent consumption choice.In combination with the specific movie case analysis,Fan economy can be found in cross-border director film production,content production,marketing methods have an impact.It is undeniable that the fan economy provides a chance for people with a fan base to become film directors and a basic box office guarantee for their work.But thefan economy has also brought a certain negative impact to cross-border director film works,focusing on the fan effect and ignoring the film itself,even if there is a star aura,sooner or later will be the fans of the good feeling and trust will be squandered.Therefore,we must clearly recognize the shortcomings of cross-border director films under the influence of fan economy and formulate feasible countermeasures.Only by persisting in the innovation of content production,carrying forward the mainstream thought,and the craftsman spirit of fine work production will we be able to do so.Can achieve the cross-border director film works of considerable development.