Research On SNS Marketing Of Russian Cross-Border E-Commerce Market

With the continuous progress of social economy,the traditional e-commerce marketing methods have gradually failed to meet the growing material and cultural needs of people,so the e-commerce marketing method based on SNS has developed.Foreign online stores have been competitors with physical stores for long time.In recent years,Russian e-commerce has been continuously affected by cross-border e-commerce,and more and more consumers have chosen to purchase goods in foreign online stores.According to experts' predictions,in 2020,every second customer in the Russian e-commerce market will purchase goods abroad.Consumers decide that the main influence of shopping is on social networks:Social network members would rather trust the opinions of other social network users about products or producers,than trust advertising.Users in social networking sites are more likely to exchange opinions with other members,discuss goods and services,and therefore very efficient.How to attract the attention of consumers?How to introduce own products to consumers?Based on cross-border e-commerce Russian market and SNS marketing on the Russian market as the research object,and analysis of Russian e-commerce market analysis literature and SNS marketing advantage class literature,six degrees of separation theory of literature,theory of consumer behavior literature,SNS marketing literature influence on Russian e-commerce market.Research the six degree segmentation theory,SNS marketing theory,consumer behavior theory,and understand how these theories influence the cross-border e-commerce Russian market SNS marketing.Analyze the historical development and current status of e-commerce;analyze the current status and characteristics of e-commerce in Russia and the advantages and disadvantages of the cross-border e-commerce Russian market.Research the role of social networks in e-commerce,including:how social networks affect consumers,and why consumers are more willing to shop through social networks?Why more and more Russian social network users concerned about cross-border e-commerce?Research the impact of cross-border e-commerce Russian market SNS marketing on consumers.The main content is the meaning of CRM to social networks,and why do social network members prefer to trust the opinions of other social network members about products or producers?How to gain consumers trust?Questionnaires were used to analyze the subjects of the questionnaire survey,research methods,statistics,and results of the survey.After receiving the results of the survey,it is possible to research the outlook of the cross-border e-commerce Russian market and the outlook of the Russian market consumers.The main conclusion of the research conclusions is to put forward policies and recommendations for the cross-border e-commerce Russian market.