From "Revolter" To "City Card":Media Construction Of Liu An's Image In Huainan

In urban development,the soft power represented by urban image is becoming more and more important.The shaping and dissemination of urban image cannot be separated from the promotion of urban cultural symbols.As an important representative of urban cultural symbols,historical and cultural celebrities have been paid more and more attention.But at the same time,there are many celebrity battles and abuse of celebrity resources,so how to make better use of celebrity resources to renew and rebuild the image of the city has become the current development dilemma of many cities.Since the construction of Huainan City,the image of coal resource town has been deeply rooted.Since the vigorous implementation of supply-side reform and the construction of ecological city,the transformation and development of Huainan has become imperative.As an important cultural symbol of Huainan,Liu'an can exert an important influence in the second reconstruction of city image.However,due to Liu'an's complex historical evaluation,there are certain particularities in the process of using Liu'an to remold city image in Huainan.By analyzing how Liu'an's image is used and rebuilt,and how Liu's image rebuilding is related to the city image communication in Huainan,this paper explores how the city grasps its own cultural resources in the process of development,finds its own characteristics,locates accurately,and disseminates the city image according to local conditions.The dissemination of city image involves all aspects.This paper mainly discusses the reconstruction of Liu An's image from three aspects:mass media,urban space media and cultural media.Mass media mainly involves three parts:paper media,image and cyberspace.Among them,the official website of the government of cyberspace reports on Liu'an's image,mainly from the paper media"Huainan Daily".Through text analysis of the reports on Liu'an,the author finds that in the construction of Huainan,all aspects of development will be linked to Liu'an,and the image of Liu'an is presented.They are all erudite and versatile images,and have the spirit of innovation and creation,showing a completely positive image of Liu An.In terms of film and television works,Huainanzi Legend and Doubao Legend convey the deified,good and just image of Liu An,and the hero's aura is more obvious,even rising to the hero of the times,with the mission of saving the world's life as the mission,highlighting Liu An's sense of justice and persistent spiritual quality.It is quite different from the previous films and TV works such as The Emperor of the Han Dynasty,Emperor Wu of the Han Dynasty and Wei Zifu.In the past,film and television works mostly used the profile image of "Lilliputian Liu An"to set off the justice and nobility of the protagonist.Huainan City also links Liu An's image with the construction of the rule of law and produces an easy-to-understand legal education film.In addition,Weixin,headed by Huainan Publication,and Weibo,headed by Huainan Band,have reshaped the image of Liu An,a wise man and a hero of the times in rich forms.In the entity space,the author chooses some representative scenic spots about Liu'an,such as Han Huainan Palace,Huainan Wang Liu'an Tomb and Huainanzi Cultural Park.Space is an important way to disseminate the image of the city.From a series of construction and development of Liu'an's physical space,we can see that Huainan City gradually attaches importance to the development of Liu'an as a cultural resource.On the other hand,landmark buildings such as sculptures are also important carriers of city image dissemination.The sculptures of Liu'an,such as the statues of Liu'an in railway stations,make the citizens and tourists feel the image of Liu'an,who is knowledgeable and innovative.At the level of cultural media,Liu An's invention of tofu and its derivative bean products have become the specialty of Huainan.As a gift,the specialty is transmitting Liu An's image of innovation,creation and wisdom in interpersonal communication time after time.As the pride of his hometown,Liu An is recommended to foreigners as a city business card.Tofu Culture Festival is also a kind of ceremonial festival,which brings social and economic benefits,but also better disseminates the image of Liu An and Huainan.Huainan pays more and more attention to the development of Liu'an's resources.On the one hand,Liu'an's Counterplot has been discussed by more and more scholars,which has profound historical value.On the other hand,on the road of transformation and development,Huainan urgently needs a new breakthrough.With the help of the reconstruction of Liu'an's image,it presents a more diverse image of Huainan city.But at present,the development of Liu'an's image in Huainan still stays at a shallow level.We should do a good job of this article on Liu'an in the light of the background of Shouxian's return.