Visual Promotion Design Of Cultural Image Of "Jinan's Historic Buildings"

As a national historical and cultural city,Jinan is surrounded by historical buildings and cultural relics.Historic buildings are the creation and accumulation of human beings in various periods and represent the change and development of human society.However,with the accelerated development of urbanization,many historical buildings have been destroyed and even abandoned due to lack of attention and protection,and many historical buildings have been demolished with the construction and development of the city.In the face of this problem,local and national governments have continuously strengthened the protection of historical buildings and have constantly improved relevant policies and standards.The General Office of the People's Government of Jinan issued a list of historical buildings.Besides,it surveyed,documented and formulated protective plans for historic buildings,which enabled Jinan's historical building protection work to enter a new era.Historic buildings serve as a major part of traditional culture.Hence,we should let this culture be discovered and let people feel the edification brought about by this culture.Therefore,through the cultural image of Jinan's historical buildings visual promotion design,people would pay attention to the historical buildings,explore the uniqueness of this culture,and improve their culture appreciation as well as cultural awareness.Jinan's historic architecture has its obvious stylistic features,including traditional architectural style,a combination of Chinese and western architectural style,eclectic style and Japanese style.This paper analyzes four cultural attributes of space,time,event and thinking of historical buildings,and focuses on the cultural attribute of space,and combines the style characteristics of Jinan's historical architecture,and then describes the novel design language to promote the cultural image of Jinan's historical architecture with the relevant knowledge of visual communication design.The graphic design of the spatial form of Jinan's historic building is briefly summarized,and the appearance of the building is extracted as the main visual symbol by the abstract form of lines and geometry,which can visualize the shape of the building and its style characteristics.Simple graphic design provides the audience with a suitable visual experience;with modern design techniques to explore the historical building of the cultural image of the promotion of design.These techniques include logo design,architectural graphic design,auxiliary graphic design,the design of extended rolls on the basis of the application of the composition of aestheticprinciples,graphics and derivative design.In this way,the cultural image of Jinan's historical buildings should be better and more widely promoted.