Research On The Development Status Of Netwowk IP Drama

In the current development of film and television industry,we can see that its new development direction is to combine with traditional media and various Intellectual Property(IP)of other industries.In other words,the combination with other IP that has been widely known or has been widely accepted by the public has become one of the development directions of the modern film and television industry.Especially with some through IP adapted film and television drama in the market has come to the fore,film and television industry is increasingly aware of the importance of IP drama.Therefore,it has become the direction of researchers' efforts to correctly guide the development direction and content of IP drama,deeply explore its current situation and development,and incorporate it into the construction of advanced socialist culture.In the research of network IP drama,audience analysis,fan culture and the market development of network IP drama are the research hotspots.Based on the previous research,the author tries to study the development strategy of IP drama from the perspective of network IP drama.First of all,the development status analysis,and on the basis of theoretical analysis and illustration analysis of the network IP drama in the development process of the existing problems,and then put forward the corresponding development strategy and Suggestions.The research will start with several network IP plays with the greatest influence in recent years,and conduct in-depth research on the development status,problems and strategies of network IP plays.This paper is divided into four chapters to discuss the current concept,existing problems and development strategies of network IP drama.The first chapter mainly summarizes the concept of network IP drama,and according to the research status at home and abroad,analyzes the theoretical system involved in the network IP drama and the content to be studied: IP script quality and competitiveness issues,industry issues,audience issues.The second chapter elaborates the current situation of network IP drama.First of all,the development process is divided into the embryonic stage,the development stage and the mature stage,which highly summarizes the whole process of the development of network IP drama so far.Furthermore,it analyzes the current industrial situation of network IP drama,and puts forward that the emergence of nativenetwork IP and the diversified mode of "film and television +" is the development direction of network IP drama industry.Then it discusses the current situation of network IP audience and analyzes its source,psychology and communication significance.The third and fourth chapters are the key chapters of this paper.The third chapter discusses the existing problems in the whole network IP drama market.At present,network IP drama is still in the initial stage,there are many problems in the development,product quality to be improved,the industry model is not mature,the audience also has certain limitations.In view of these problems,based on the three famous IP dramas of the day,ode to joy and three lives,three generations and ten miles of peach blossom,the existing problems are explored in depth from the three aspects of cultural connotation of product quality,industry influence of industry model and communication characteristics of audience groups.The fourth chapter puts forward strategies and Suggestions for the development of network IP drama.In the future,network IP drama should strive to improve product quality and core competitiveness,accelerate the construction of industrial chain,improve the sense of innovation,and the correct guidance for users,and achieve positive communication.To improve product quality and core competitiveness,it is necessary to enhance the cultural connotation of the works,deepen the cultural deposits,further enrich the production mode,and improve the consciousness of innovation.Of course,it is more important to grasp the theme of the works,strengthen the supervision and verification,to ensure that the theme is distinct.In terms of industry,we should give priority to social responsibility,carry forward cultural effects and maintain characteristics.We should learn from and innovate extensively,enrich communication methods and realize multi-platform cooperation.In terms of the audience,it is necessary to increase the stickiness of the audience,enhance the depth of communication,and start from the audience,enhance the awareness of making the work into a classic,and improve the breadth of communication.At present,it seems that network drama,especially network IP drama,is still the marginal content of the mainstream culture and has not fully integrated into the mainstream cultural context.However,due to its important influence,it is necessary and urgent to guide its development and make it contribute to the construction of advanced culture with socialist characteristics.