A Status Study On Network Literature IP Drama In China

In recent years,network literature IP drama is developing rapidly due to the commercial success.And it deeply affects China's cultural industry.This paper takes network literature IP drama as the research object,illustrates its developing process and studies its broadcasting factors,industrial effect and developing obstruction to make a full understanding.First of all,it was found according to a statistic analysis of historical works that network literature IP drama has experienced four stages since the first one came into being in 2000,namely,infancy,preliminary development,rapid development and blowout.Secondly,from communication perspective,this paper explores the cause why network literature IP drama is more and more popular from its audience,communication content,and communication effectiveness.Thirdly,it analyzes the effect that network literature IP drama has on IP industry and film&television industry under vast entertainment background.And network literature IP drama has become the core of China's IP industry chain and the new beloved of IP investment market.It is getting rid of the preliminary grass-root image and has developed into an IP brand with characteristics of high quality and delicacy.However,IP drama also faces many problems,such as copyright,irregularity of work qualities,unordered market developing,etc.Finally,this paper will propose related solutions from practical perspective and provide some optimal suggestions for the future development of network literature IP drama.