Effect Of Goal Frame On Exercise Intention And Behavior:Moderate Effect Of Cognitive Closure Needs

The goal framing effect is applied to various field with its unique persuasive effect,and the research also found that the different individuals of need for cognitive closure has different ways of processing information.In promoting individual exercises,if the two can be combined well,it may be beneficial to promote people's behavioral intentions and exercise behaviors.This study will explore the effects of goal framing effect on behavioral intentions and exercise,also verify that moderating effects of cognitive closure needs on goal framing.The study 1 explored the different influences of different goal framing on behavioral intentions among college students.161 undergraduates were tested by using the behavioral intention subscale of the International Physical Activity Questionnaire and Exercise Attitude Questionnaire.In the process of the measurement,the participants were provided with goal framing information to examine the influence on the follow-up behavioral intention.The results showed that college students' behavioral intentions are higher under the negative goal framing.The study 2 explored the moderating effect of cognitive closure needs on goal framing and behavioral intention in graduate students.The Cognitive Closure Needs Scale ? the behavioral intention subscale of the International Physical Activity Questionnaire and Exercise Attitude Questionnaire was used to measure 60 postgraduates.During the process of the measurement,the participants were provided with goal framing information to investigate the influence on the follow-up behavioral intentions.The results showed that cognitive closure needs to play a moderating role between the goal framing effect and behavioral intention,the individual of low cognitive closure needs have higher behavioral intention under the negative goal framing.The study 3 was based on the results of study 2 to verify the moderating effect of cognitive closure between the goal framing effect and exercise behaviors,and to intervene in the study participants.Through the one week of the International Physical Activity Questionnaire and the promotion of videos of different goal framing information every day of a week,to explore the changes of participants' exercise behaviors.The results showed that under the influence of positive goal framing information,the individuals show more exercise behaviors.The trend of one-week WeChat step indicated that the individuals of high cognitive closure needs display more steps when they under the positive goal framing,While the individuals of low cognitive closure needs show more steps when them under the negative goal framing.Conclusion:(1)There is a goal framing effect in college students' behavior intention,which is higher under the negative goal framing.(2)Cognitive closure needs to moderate the influence of goal framing effect on behavioral intentions and exercise behaviors.In the negative goal framing,the promotion of the low cognitive closure needs is more obvious,while in the positive frame,the promotion of the high cognitive closure needs is more obvious.(3)In the future,the propaganda information of physical exercise should be diversified,and the propaganda should be carried out from both positive and negative aspects to promote the intention and behavior of physical exercise.