The Application Of Visual Rhetoric In The Design Of Chinese Character's Creative Fonts

In recent years,Chinese characters are widely and deeply discussed in the creative aesthetic sense,application development and symbol symbol of the current era.In the face of the international perspective,the creative inheritance and transformation of Chinese characters in the context of globalization has become the most important part of Chinese character font design.Font design is the basis of the whole field of visual communication,it involves text,image,symbol,language and communication and many other design categories.Looking at the current situation of Chinese character design environment and design,it is full of challenges and great development space.Visual rhetoric is a branch of rhetoric that studies the behavior of visual communication and its rules.Taking visual rhetoric theory as the starting point,it explores the creative font design of Chinese characters,which has important innovative significance in both the field of visual rhetoric and the design of Chinese character fonts.This paper from the domestic and foreign research status of "creative Chinese characters font" and "visual rhetoric theory" of the research in this paper will start to finish,the intention of both parts of the important content of clear and concise presentation,and proposes the research significance and innovation;secondly,the author after the root tracing,the relationship between visual rise the rhetoric and the visual culture,influence of both visual culture and visual rhetoric and both of visual culture and art design;thirdly,the author defines the concept of creative Chinese characters font design,and from the Chinese cultural heritage to see creative Chinese characters font design,font design,creative Chinese characters from the modern media creative environment Chinese characters font design,font design innovation from the aspects of creative Chinese characters on creative Chinese characters font design style of visual communication from the era of development Present;fourth part,the author puts forward the function of visual rhetoric in Chinese Characters Creative typeface design the function of visual rhetoric theory in Chinese Characters Creative typeface design in the specific application methods,combined with the specific design case analysis shows how to use,how to reflect;the last part,in order to clarify the feasibility study well,I try to make Chinese Characters Creative typeface design creation,design and practice results,design process and design ideas to sort out and present,hope to be able to provide a complete,practical and creative Chinese characters font design new path.Chinese character font design is an unavoidable field for every Chinese designer,and Chinese characters are also the treasure that every Chinese designer of our country can not be lost to the world.China's visual rhetoric is still in the initial stage of research,visual rhetoric of Chinese Characters Creative font design is still a lot of possibilities,it is worth us to find,to explore,to create.