The Application Of Rhetoric Based On Semiotics About Creative Chinese Characters Design

This topic will take the semiotics as the important guidance to carry out the applied research on the creative design of Chinese characters,and combine the Chinese and Western literary rhetoric,to discuss the rhetoric behavior in the creative design of Chinese characters.From the perspective of semiotics,the research on creative design of Chinese characters focuses on explaining the design process,which involves the selection and combination of visual symbols.The selection of symbols determines the content and meaning of creativity,and the combination of symbols determines the visual expression of creativity.A complete creative design of Chinese characters cannot be separated from the construction of content and form.The introduction of the concept of rhetoric in the field of Chinese creative design can further understand the design behavior and the law of creation,and the discussion in the content and form is the direct way to analyze the process of creative design.Due to the form and content is interdependent stripping,the relationship between related theory research on the situation of the basic concepts and principles of fuzzy,in the form of language is easy to mismatch to the significance level,in order to design the rhetoric of Chinese characters creative design to reasonable division,the research on the form and content are designed rhetoric described respectively.Meaning rhetoric is the logical connection of symbolic meaning,and formal rhetoric is the spatial connection of symbolic material.In this study,hundreds of creative design cases of Chinese characters are collected.Common rhetoric types are summarized and analyzed from the two directions of meaning and form,and the internal relations between meaning rhetoric and formal rhetoric are obtained successively,and the rules of creative design of Chinese characters are summarized.The meaning rhetoric includes positive rhetoric and negative rhetoric,and positive rhetoric includes six kinds of rhetoric.Formal rhetoric has seven types of figures of speech.By learning the rhetoric methods of Chinese character creative design,the rhetoric thinking of Chinese character designers can be cultivated,the internal composition rules of Chinese character design can be grasped comprehensively,the creative source can be clearly understood and the thinking can be expanded,and the design behavior has enlightening value and guiding significance.