Artistic Application Research Of Chinese Character Fonts In Packaging Design

Chinese characters are the treasures of the five thousand years of Chinese civilization.From ancient times to the present,Chinese characters have shown its unique artistic charm and profound cultural heritage in front of us.In the new era,the development of science and technology and culture further catalyze the diversity of Chinese character font design.The Chinese character font not only carries the long history of Chinese civilization,but also features unique Chinese characteristics as a modern design art element in the new era.The topic of the thesis is the development of Chinese character font design in modern packaging.The combination of modern technology and traditional ideas is the main research background.The artistic creative performance of Chinese character font design is an important factor in the application of graphic design industry.Packaging is the vane of the development of contemporary art design.The development of science and technology continues to push the pace of the times.The art form of packaging design is ever-changing,but the expression of words in design elements is the soul support of packaging design.The artistic design of Chinese characters has a clear research significance for the marketing and product description of packaging.In the face of the torrent of modern design,the collision between tradition and modernity is the inevitable result of the overall environmental development of visual communication design.The Chinese character art expression of packaging design is mainly printed fonts in China.At present,the design of font fonts tends to be dull.It does not fully express the national culture behind Chinese characters,and lacks the traditional artistic charm.This is a problem in the packaging of text elements.Based on this design form,the idea of Chinese character design is to embody the combination of tradition and modern culture in packaging,that is,to inherit the essence of excellent traditional art,and to apply the new form of modern packaging design to create a new aesthetic.Standard and packaging design products with national cultural heritage.The main contents of this topic include,firstly,analyzing the origin and writing form of several ancient characters,and eliciting the influence of the historical evolution of Chinese ancient Chinese characters on Chinese culture.The basic tone of Chinese character culture and the structure of Chinese character glyphs play an active role in the artistic expression of modern typography.In the basic theoretical framework of typography design,the integration of traditional art elements and modern typography design,and analysis of specific design cases.Through studying the basic theory of packaging design,understanding the importance of text elements in packaging,studying the influence of Gestalt psychology on visual design,based on the basic principles of Chinese character design,analyzing the creative performance of Chinese character art in packaging.Analyze and interpret excellent packaging cases at home and abroad,and strengthen the awareness of subsequent design practices.Finally,combined with theoretical research and case analysis,the design of "FLOWER SAYS" letterhead packaging design series is based on the idea of Chinese character art design and classic culture integration.National cultural values and traditional art forms are the artistic source of Chinese character font design.Especially in the Chinese character art form in packaging design,based on packaging modern materials,it conveys the connotation of Chinese character culture from the perspective of visual art,which has very important research significance and artistic value.