A Study On The Government's Function In The Development Of Cultural Tourism In Maoming City

At present,our country economy grows slowly,adapts the new normal situation,seeks the economic development outlet is the present important task.Cultural tourism resources are the core content of modern tourism development.How to tap the tourism products with local cultural characteristics through the innovation of government public management,depending on the evaluation and development of cultural tourism resources with local characteristics.It has become one of the hot topics of management science at home and abroad.This paper takes Maoming City as an example to study systematically the government management in the development of cultural tourism resources by applying the theory of public management.Through empirical investigation,this paper analyzes the development of Maoming cultural tourism resources,points out the problems existing in the performance of cultural tourism development functions by the government,and puts forward some countermeasures to perfect the cultural tourism development of Maoming City government.Through empirical investigation,Maoming City government has adopted such measures as defining the strategies and objectives of promoting cultural tourism development,providing institutional and policy guarantees for cultural tourism development,improving the reception service system of cultural tourism and strengthening the comprehensive supervision of cultural tourism market.But in the process of development,Maoming City government still has the following problems in performing the functions of cultural tourism development: lack of effective planning guidance,lack of integration of cultural tourism resources development,the promotion of cultural tourism is not enough,the talent and fund of cultural tourism industry is insufficient,and the cultural tourism is lack of effective supervision and regulation.The main causes of the problems in the performance of functions are: insufficient understanding of service-oriented government,cultural tourism resource management system has not been straightened out,cultural tourism products lack the effect of brand cultivation,public service construction investment and talent guarantee are not enough,cultural tourism supervision system is not perfect.On this basis,the paper puts forward some countermeasures to perfect the cultural tourism function of Maoming City government from the following aspects: innovating the new concept of holistic tourism development,perfecting the development plan of cultural tourism,strengthening the brand construction and propaganda of cultural tourism in Maoming,constructing the training mechanism of tourism talents,increasing the fund support for cultural tourism development and strengthening the supervision of cultural tourism.Through the research of this paper,we can develop Maoming cultural tourism resources rationally,promote the innovation of management function in the development of cultural tourism,improve the service quality of Maoming tourism public management,and construct the tourism public products and service system.It provides an important reference for the coordination of tourism economy and government management in Maoming area and the continuous development of cultural tourism industry.