The Study Of The Marketing Strategy Of The Micro Film About The Image Of Hangzhou City

Under the current background of eco nomic marketization and globalization,if a city wants to join the market competition as a regional economy and seek more development conditions,it must take the image of a city as the core resource.Therefore,building a city image can not only enhance the creativity,confidence and cohesion of a city internally,but also enhance the attractiveness,popularity and competitiveness of a city externally.This paper help to industry of the library,the video resources construction,service and business model design,business enterprise development and related dissertations,journal articles,monographs,conference proceedings and network information summary,analysis and research is mainly focused on the predecessors' existing relevant results,at this point o f the subject in the aspect of theory and practice research situation,make a comprehensive analysis and execution.Second,the image of micro film development of hangzhou city external environment and internal environment of field investigation,collectio n of hangzhou city image micro film industry competitive information and internal overall situation,and an in-depth understanding of hangzhou city image film current internal environment,internal resources,value chain,such as data,provide practical basis for research.Finally,summarize the research of the entire enterprise management status and development strategy,further to explore the status of hangzhou city image micro movie,internal resources,strategy,and capital,to master the operation mode of the hangzhou city image micro film,business services,partners and the market information of the overall situation,in hangzhou city image of micro film internal environment and external environment condition in the investigation.Through practical cases,the design approach of business operation mode of hangzhou city image micro film is formulated.This paper obtained the understanding of the marketing status of hangzhou city image micro film,and finally proposed how to comprehensively implement the marketing strategy of hangzhou city image micro film under the Internet + environment.At the same time,the specific city as the research object,an in-depth understanding of hangzhou city image film internal resources,current situation,capital and talent strategy,will spread into a micro movie service,publicity,leisure,science and technology in the integration of emerging micro movie propaganda business system,for the future new other micro movie marketing image of the city to provide the reference.