Research On Marketing Strategy Of Micro - Film

In recent years, the development of micro film by leaps and bounds, in addition to rising quantity, also has development in quality. The particular concern, the development of micro film to achieve the transition, the film material by the previous simple assembling products to participate in market competition of film and television works of art. Especially to the cock man"as the representative of the network micro film, in success on the Internet at the same time also achieved earnings functions, and makes the micro film marketing to shine posture in front of an audience. These successful examples of the market to fully demonstrate the strong function of micro film marketing, marketing tools are constantly innovative micro film began to move towards a higher platform.In this paper, the concept of micro film, including the definition of micro film,classification, development and other aspects of the contents of the comb. At the same time, on the basis of the above research, in-depth discussion of the marketing characteristic and development situation of micro film, and the interpretation system of current micro film marketing existence question, on this basis, micro movies theory as the foundation, combined with specific examples, focusing on the micro film marketing exist the coping strategies were studied, and a judgment of micro movies in the future development trend analysis, and from the four aspects of the profit model, publicity channels, improve the regulatory, personnel training and other micro film marketing model for the future of the elaborate, in order for the practice of industry workers to provide theoretical reference and theoretical reference.