Research On Visual Identity Constraction Of Agricultural Products Public Brand Based On Regional Culture

The social and economic strength of our country has been greatly enhanced,the economic level and social status have been steadily improved,and the intensity of competition among various regions is becoming increasingly fierce.n this social environment,the cultivation and development of regional agricultural products public brand is an important way to improve the overall competitiveness of agricultural products in the region.With the promotion of culture and art and the rising of aesthetic appreciation,the visual image of the brand is the first impression of the people.Therefore,it is an important link to build the public brand of agricultural products,which is the construction of the visual image of the brand.This paper analyzes the regional public brands which are more successful at home and abroad,and draws experience from the concept of visual image design of public brands of agricultural products and regional culture,and thinks and explores the strategies and methods that can be fully embodied in the process of visual image shaping of public brands.The purpose of this study is to explore the value and significance of the mining of regional culture to the visual image of public brands in the background of the new stage of China's economic development,which can make more and more public brand visual features more regional and unique in China.As a cultural carrier,public brand can effectively realize the inheritance and protection of regional culture,which is a means to strengthen spiritual civilization construction.The first chapter of the paper introduces the present situation of the public brand of agricultural products at home and abroad as well as the heavy and difficult points and innovation points of the research topic,and puts forward the significance and purpose of the research.The second chapter explains the relevant theoretical knowledge of regional culture and the public brand of agricultural products.Through the analysis of the visual image of the public brand of agricultural products at home and abroad,it classifies the elements of the visual design of the brand,and puts forward the shortcomings of the visual image design of the public brand of the domestic agricultural products.The third chapter discusses the necessity of the visual image design of the public brand of agricultural products based on the regional culture,and analyzes the interaction relationship between the regional culture and the visual image construction of the public brand of agricultural products by case study,and finally draws the inspiration of the regional culture to the construction method of the visual image of the public brand of agricultural products.The fourth chapter makes a specific analysis of the strategies and methods of regional culture in the construction of the visual image of the public brand of agricultural products,and summarizes the basic principles of the construction of the visual image of the brand.At the end of this paper,the paper finally takes the "Lishui Shan Geng" brand visual image as an example,which is designed by the author and the author's research.The paper excavates the corresponding regional culture,analyzes the brand positioning,and makes the design practice with regional characteristics for the brand visual image.The purpose of this treatise is to analyze the regional visual image of Regional public brand of agricultural products,under the condition of regional cultural differences,to analyze and construct regional public brand of agricultural products with regional cultural characteristics,to create local brand with local vitality,to make the unique traditional culture in our country s and set up its own Regional brand.The image construction of the public brand is not only to establish a brand of the exclusive image symbol system,the key is to create a regional public brand image system which is in line with the regional cultural characteristics of the region.The design of the visual image of the public brand contains the distinctive features of the local area,making the unique traditional culture of all regions of our country exerting a powerful force and setting up a unique public brand image.