Research On Visual Design Of Regional Public Brands Of Agricultural Products Based On Regional Culture

By combining the professional field of visual communication design,this paper studies the visual design of the regional public brand of agricultural products with more regional cultural characteristics,and obtains theoretical blank points,practical problems and audience demand points through research,and explores the influence of regional culture in the visual design of agricultural products regional public brand.The importance of the communication process,excavate the source and classification of regional culture and create a regional cultural visual design system for agricultural products regional public brands,explore the process,principles and methods of regional cultural visual design of agricultural products regional public brands,and serve as a regional public brand of agricultural products.Development provides more valuable research results and theoretical basis.On the one hand,it aims to shape the regional public brand image of agricultural products with regional and cultural characteristics through design,expand the visibility of regional agricultural products,improve the overall image of the region,and assist the integration of agricultural production with farming culture,agricultural product processing,and leisure tourism to promote rural economic development;on the other hand,On the one hand,through the research of the subject,the regional traditional culture can be inherited through the development of the regional public brand of agricultural products,so that the local regional culture can be developed.First of all,the first part is about the policy background and market background,and the analysis of the current situation of theories,practices and audiences at home and abroad.Through the analysis of the current situation,the theoretical blanks,practical problems and audience demand points of the visual design of agricultural products regional public brands are obtained.guide.The following section explains the purpose and significance of the research topic,and introduces the research content,research methods and innovations;the second part first is the conceptual interpretation of agricultural products,regional public brands of agricultural products and their classification,and analyzes the characteristics and development of regional public brands of agricultural products.Connotation,and expound the significance of the visual design of the regional public brand of agricultural products.In the first two chapters,it is concluded that the key point of the visual design of the regional public brand of agricultural products lies in the demand orientation of regional culture;the third part is mainly the regional cultural visual design of the regional public brand of agricultural products Through the multi-angle interpretation of the concept of regional culture,the relationship between regional culture and the visual design of agricultural products regional public brand is analyzed,the source and classification of regional cultural elements are explained,and the regional cultural visual design of agricultural products regional public brand is created.System;the fourth part is the strategy of regional cultural visual design of agricultural product regional public brand.Firstly,it standardizes its design process,and analyzes and summarizes the principles and design methods of regional cultural visual design of agricultural product regional public brand;the fifth part enters the theory Practical application,through the analysis of the background and current situation of the regional public brand of traditional Chinese medicinal materials in Anhui,follow the design method and apply it to the practice of visual design of the regional public brand of traditional Chinese medicinal materials in Anhui.The construction of the regional public brand of agricultural products is not to create a traditional visual identity system.The key is to create a visual design system of agricultural products brand that conforms to the unique regional culture of the region.Through the excavation of the regional cultural value of the visual design of the regional public brand of agricultural products,a unique cultural value system is created,and the final systematic,unified,and differentiated complete visual system is completed by shaping the cultural symbol system and cultural communication system.