Research On Brand Image Construction Of Qingdao Agricultural Products Based On Regional Culture

With the rapid development of China’s economy,brand strengthening agriculture has become one of the core tasks to promote the development of high-quality agriculture.The reform and innovation of agricultural product brands has become one of the main ways to promote the development of agricultural products.The development of agricultural product brands is an inevitable requirement for adjusting the agricultural structure,improving the quality level of agricultural products,and expanding the agricultural product market.Cultural revitalization is an important approach and method for agricultural product brand innovation.It promotes the innovation of agricultural product brand image through the revitalization of regional culture,thereby promoting the development of agricultural brands.Regional culture has cultural uniqueness,historical heritability,and epochal innovation.Transforming regional culture into the connotation and characteristics of brand development and integrating it into the construction of agricultural brand image can enhance the competitiveness of agricultural products,solve the development difficulties of agricultural products,provide development impetus for the progress of agricultural industry,and create new value prospects.Sort out the basic theoretical knowledge involved in the field of brand image and regional culture.Analyze and sort out the current situation of agricultural product brand image in Qingdao,explore the factors that affect the development of agricultural product brand image,and propose the role and value of regional culture in the process of building agricultural product brand image.Explore the symbolic memory points in regional culture,associate the lasting and profound regional culture with the consumption needs of the new era,transform the abstract concept of beautiful expectations in the minds of consumers into the reality of the brand image of agricultural products,refine regional characteristics to meet the consumer expectations in the minds of consumers,increase the stickiness between the brand and users,and provide protection for brand development.This article analyzes the problems and solutions in the development of agricultural product brand image in Qingdao,explores the factors that affect the development of agricultural product brand image,and proposes the role and value of regional culture in the construction of agricultural product brand image.Explore the construction methods of regional cultural agricultural product brand image,and combine excellent cases and theoretical knowledge at home and abroad to refine and express the elements of Qingdao regional culture,integrating them into various aspects of agricultural product brand image modeling,making a deep exploration of the development and promotion of agricultural product brands,and making a reasonable outlook for the development of agricultural products in Qingdao.Brand image is an important support for generating brand associations and a bridge between brands and consumers.Innovate methods for creating agricultural product brand images,present and express regional characteristic elements in regional products,increase cultural support and spiritual interaction of agricultural products,promote agricultural product brand development through building agricultural product brand images,enhance the sustainable development ability of the agricultural industry,and provide case references for later integration of regional culture into brand image construction,Provide ideas and reference for the construction of agricultural product brand image in China.