The Conflict And Balance Of The Identity Formation Of Fans Attracted By "Korean Wave"

With the rise of consumerism,"fans" have gradually become an identity beyond national boundaries and nations.Among numerous popular cultures,the "Korean Wave" is more mature in the mode of cultural industry and has invested more in the cultivation of fans.Therefore,hordes of fans attracted by “Korean Wave” have been gathered in China.But in the transnational process of chasing stars,Chinese fans of “Korean Wave” will inevitably encounter conflicts between the fan identity and the national identity.However,results of researches on fans of "Korean wave" have rarely contained this aspect so far.First,starting with the definition and classification of "fans",this paper outlines the research status of fan issues and demonstrates the complexity of the definition and classification of "fans".Secondly,this paper combs the definition and development stages of "Korean Wave",the change of Chinese fans attracted by "Korean Wave" and the study of "Korean Wave" in China,which reveals the perfect cultural industry model of "Korean Wave".These are the basis of this study.This paper focuses on two problems: first,how does commercial capital provide the fan identity and deep emotional mobilization for Chinese fans of "Korean Wave" through the cultural industry to obtain consuming and star chasing behaviors without cost? Second,how do Chinese fans of “Korean Wave” achieve the balance between the conflict of their national identity and the fan identity under the global consumption environment?Finally,based on the above discussion,this paper reexamines fans attracted by "Korean Wave" and their cultural consumption behaviors.What's more,the paper further explores how Chinese culture radiate vitality resulting from the phenomenon that "Korean Wave " and other cultural industry forms are widely popular,with a view to provide useful inspirations and references for the development of Chinese culture.