Research On Exploitation Of Folk Culture Tourism Resources In Hequ County

This paper aims to study the development of folk culture tourism industry in recent years,and then discuss how the folk culture tourism in Hequ county of Shanxi Province can achieve sustainable development relying on local resource advantages.Hequ county,Shanxi Province is located at the border of shanxi,shanxi and Mongolia loess plateau.Hequ county has profound cultural history and colorful folk culture,which has the natural advantage of developing folk culture tourism.Especially in recent years,the development of national folk culture tourism has played an important role in carrying forward China's excellent traditional culture,exploring and inheriting excellent cultural genes,and exploring and protecting intangible cultural heritage IP.How to grasp these opportunities,do a good job in the top design of folk culture tourism,and realize the development and utilization of local excellent resources,is a research topic of practical significance.In this paper,through literature study and expert interview method on how to develop the Hequ folk culture tourism resources of the SWOT qualitative analysis,found in hequ folk cultural tourism resources development has the advantage of rich resources,ecological and pleasant,have disadvantages,such as traffic inconvenience,backward ideas in the current preliminary perfect infrastructure,and rapid development since the media has a good development opportunity,also faced with optimum period short,cultural connotation to dig the challenge.Then,the swot-ahp quantitative model of the development of folk culture tourism resources in hequ county is constructed by using questionnaire survey method and swot-ahp method,and it is concluded that the development of folk culture tourism resources in hequ county should adopt OS development strategy.The article consists of six parts.The first part is the introduction.The research background,purpose and significance of choosing the research topic are expounded.The research method,train of thought and technical route are expounded.The second part is the development status of folk culture tourism in Hequ county.The existing content of folk culture in Hequ county was determined through relevant data of Hequ county records and interviews with local folklore experts.According to the classification standard of folk culture tourism resources,this paper establishes a list of folk culture tourism resources in Hequ county,summarizes its corresponding connotation and characteristics,and expounds the development status of folk culture tourism in Hequ county from four aspects: industrial structure,number of tourists,economic benefits an government.The third part is the SWOT-AHP analysis of the folk culture tourism development in Hequ county.SWOT-AHP method is used to analyze the development of Hequ folk culture tourism.According to the strategic quadrilateral drawn from the analysis data,it is determined that the development of folk culture tourism in Hequ has great advantages and opportunities,so the development strategy of pioneering opportunities should be adopted.The fourth part is the development of folk culture tourism ideas and countermeasures.On the premise of clearly implementing the strategy of developing opportunities and combining with the actual situation of Hequ,this paper puts forward the development ideas of the folk culture tourism of Hequ,expounds the principles to be followed,and explores and designs the theme tour of "the charm of the Yellow River.The fifth part is the guarantee mechanism of folk culture tourism development in Hequ county.In order to ensure the sustainable development of the folk culture tourism in Hequ county,it is suggested to provide corresponding guarantee from four aspects: personnel training,infrastructure,government supervision and long-term development.In the last part,this paper explains the shortcomings of the research,hoping to get guidance and suggestions.