The Development Of Tourism Cultural Resources In Ancient Village,Yan Fang

Culture is the source of the attraction of the tourist attractions, the tourism culture is the unique cultural achievements of mankind, It’s the soul of the tourism industry. For the ancient village tourism, The tourism culture resources is the basis of tourism development in ancient village, It includs all the precious material and non material cultural resources. Along with the upsurge of village tourism development, the tourism culture resources is increasingly being valued by the people. It will create better conditions for the development of ancient village tourism if arranging and protecting cultural tourism resources of the ancient village Scientifically.Over the years, the research of the ancient village tourism tend to select a particular village case, the attention points in the tourism cultural resources protection and utilization, Its purpose is to better serve the ancient village tourism development. Although more and more research on ancient village cultural tourism, But the study of the ancient village tourism culture itself is less, as a regional culture type study is less even. I selected Yan Fang village for example, trying to study on the typical LuLing village culture, provide important basis for tourism cultural development of YanFang village, and provide a reference for resource integration and development of regional cultural village.Through the SWOT analysis method to understand the conditions of tourism cultural development,We find that the regional cultural village has unique advantages in resources,also faced with realistic problem of tourism cultural development, such as the demise of regional culture resources in YanFang village is speeding up, the tourism cultural development of ancient village is facing the conflict between the stakeholder. Based, with cultural ecological theory as the basis, understand the present situation and the rule of tourism cultural existence and development in YanFang village, recover and protect the cultural, put forward the "solid" development strategy is very necessary. Secondly, based on the stakeholder theory to investigate and deal with the relationship between the stakeholders of tourism development in YanFang village, such as cultural contradictions and conflicts of interests, It is pragmatic move for cultural tourism development. Finally, ancient village tourism cultural development should adhere to the "protection first and scientific management" principle, follow the law of tourism culture development, In the development of scenic spots, management, service,marketing, multi pronged approach,Turned the tourism cultural resources into a real reality tourism products pragmatically, raise the taste and level of tourism development in YanFang Village, this is a good way for the development of tourism culture.