Research On Film And Television Music Communication Under The New Media Environment

In recent years,the rapid development of new media has changed the communication mechanism that the mass media has formed for a long time,and has had an important impact on people's social life."New media" is an era product and technology product compared to "traditional media",which is a new media form developed after traditional media based on newspapers,magazines,radio,television,etc.,mainly relying on new media of the Internet.For the spread of film and television music,the transformation of the media and the form of communication not only enriches the form of film and television music,but also expands the performance space of film and television music art.Film and television art is a comprehensive art,and it has gradually formed a unique artistic style in its existence,development and change.Along with the continuous development of new media technology,more and more relying on new media technology in the field of film and television art communication,the new media technology platform has been applied to the field of film and television art communication.For film and television music,the new new media communication technology makes the communication of film and television music better than the traditional media,with better real-time,interactive and other characteristics,and gains a larger market scale,promoting the development of the film and television music culture market.This article will be based on new media and will be elaborated in four aspects.The first chapter takes the music communication of traditional media as the starting point,introduces the origin and development of film and television music and its classification,the artistic function of film and television music and the way of music transmission under traditional media.The second chapter takes the music dissemination of new media as the starting point.In view of traditional media,the concept of new media,the characteristics of communication and the current situation and mode of dissemination of film and television music in the new media environment are introduced.The third chapter mainly discusses the influence of film and television music in the new media environment,and analyzes the film and television music in the new media environment.The continuous changes in the characteristics of communication and the mode of communication,with two thematic songs "Where is the time?" and "I know whether to know or not",analyze the influence of the spread of film and television music under the transformation of communication mode;the fourth chapter discusses the new media environment.The problems and prospects of the spread of film and television music.The organic integration of traditional media and new media is of great significance to the sustainable development of China's film and television music.Through in-depth analysis of the transformation of film and television music in the traditional media to new media environment,explore the impact of the changes in the way of communication in the new media environment on the spread of film and television music.At the same time,with the development of communication technology in the new media environment,the film and television music will play a positive role in the new era,new conditions,and new platforms.