Propagation Effects Of Visual Language In The Electronic Media

Digital technology has had a profound impact on the art of visual design,attracted the wide attention in the field of visual design theory,formed a variety of theoretical explanations.But so far,there is still not enough research have been done from the perspective of visual language in depth either in domestic or abroad.There are two main reason.First,an unclear understanding to the role the digital technology played in the visual design.With the usual way of thinking,the digital technology is always considered as the assistant tools in print,cinema and television field,and other visual design activities,not as an independent existing visual medium.But,after the popularization of the Internet technology,digital technology profoundly impacts the visual design just as a visual medium-Therefore,if we don't consider the digital technology as a visual medium,it is impossible to truly understand what effect digital technology made in visual design activities after it replaced the printing and film technology.Another profound reason,is that the existing visual design theory is the pure visual concept built up from the cultural heritage on the basis of the traditional European painting.By this concept,it is impossible to explain the interactive viewing phenomenon involved not only images but also body actions in the digital visual media.To recognize the unique experience of viewers throughout the viewing process on the level of perception,I argue that this process is the process that viewer put his body into viewing activities,which could be called 'embodied vision'.In way of embodied vision.What viewer viewed is no longer in the only visual image as in a traditional vision,but'actography',graphic possessed characteristic of body action.Analyzed two basic elements:body action and image,which construct the new media visual language,and its structure and IV express method.Though,as a concept,'actography' subvert the existing concept of images form,but properly explained the visual phenomenon in viewing activities of the new media,and clearly pointed out body action has become fundamental element of visual composition in vision design practice related to the new media.