Application Research Of The Seal Cutting Art In The Modern Logo Design

Traditional Chinese seal cutting is a traditional seal art,with the combination of seal script calligraphy knife stone carving.It combines the beauty of Chinese character font,color,composition and layout.It's a precious cultural wealth and a valuable intangible cultural heritage in China.It has a rich traditional Chinese culture,emotions and thoughts.It is a precious intangible cultural heritage in our country.It has rich content in the form of style,it represents the mainstream culture of ancient Chinese logo design.It is seemed as modern logo design has the same visual communication effect.In the rapid development of modern society,the art of seal cutting seal is a kind of the return of the traditional culture consciousness.Study of traditional seal cutting art culture has a great significance,for the development trend of modern logo design,in the academia.In this paper,we study the Chinese seal cutting art,using the method of literature analysis,case analysis,sum up a variety of methods,such as the seal cutting the design of the traditional artistic beauty as a new element with the modern logo design concept together,awarded the modern mark all kinds of characteristics,Chinese style,lasting appeal times,breath and internationalization features.In this paper,on the basic of carrying forward the culture of traditional Chinese carving inner,the author summarizes its design characteristics,to some contemporary logo design inductive expression method and use of the principle.The author through to the theoretical analysis and application of the combination of the actual case analysis,with innovative vision rethink the traditional Chinese carving art in the modern logo design application.The innovation of the dissertation is unique to the art of seal cutting design properties are analyzed and summarized.The author's purpose is to explore the future of seal cutting in the development of Chinese logo design in one direction(localization of internationalization.In the writing of this paper,the author in the present Chinese seal element in the unique artistic charm in modern logo design,for the seal cutting art elements in modern logo design in practice use found a more spacious space for artistic development.This paper first from the Angle of theory,know every stage of the development process of its formation and the aesthetic concept and style characteristics,so as to find out the commonality between the seal cutting art and modern logo design,and further to make series of carving culture elements in the modern logo design used to passing on the purpose of carrying forward.Then from the Angle of visual image transfer to study the effect of traditional seal cutting elements of modern identity culture,in the study of traditional art of seal cutting seal element process,emphatically grasp the historical inevitability of seal cutting element as the symbol of the modern design and commonness between and modern logo design.And in-depth analysis of seal cutting seal design the application in the modern logo design cases and design principle.Provides the theory basis for the development in the modern symbol is created.