Study On The Design Of Modern Sign Based On The Art Of Seal Cutting

Seal cutting art is an important part of Chinese excellent traditional culture; in its long history development process accumulated a rich cultural connotation, and form the unique visual language symbols and aesthetic implication. Seal cutting art is not just for people to enjoy, but in the perspective of the modern logo design, its unique artistic charm, the creation and study of modern logo design has a certain influence and enlightenment. With modern logo design of cultural connotation, domestic demand design language and culture as the background, through the design of semiotics, image study and case analysis unifies method of reasoning as the means, the fusion of seal cutting art element symbol in the form of a layer, explanation with sense for study and discussion, how to solve the modern logo design elements to express the beauty of seal cutting art, to explore their own national style unique expression changes, the logo design in traditional inheritance, innovation, the deeper to find a new breakthrough.The purpose of this article is to presents the development of seal cutting art, the aesthetic idea, seal appreciation work, combined with some of glyph of seal cutting art, art of using carving knife, composition, color and character on the seal side aesthetic artistic conception is analyzed respectively, and the aesthetic characteristics determine the aesthetic category of seal cutting art, combined with the modern logo design from the aesthetic concept, essence, symbolic meaning, expression reveals both in form and content on the feasibility of fusion, in turn, by combining theory with logo design examples, analysis of seal cutting art innovative application in modern logo design, and combining the above analysis and research, respectively from "form ","meaning","sprit", it is concluded that guide seal cutting art form and contents of modern logo design has a dual revelation, to wit the "form ","meaning","sprit ".From the perspective of professional practice. the seal cutting-art elements in modern logo design and performance, this paper can not only to design a creator in logo design, to explore new ideas, innovation performance is also designed to seal cutting art works as the symbol of the cultural characteristics of the Chinese nation, has important practical significance.