Research On The Tourism Development Of Mongol Ger Culture Under The Change Of Times

The mongol ger has been continuously improved and improved by many northern nomadic peoples,and under different social environments and production conditions,has different shapes,structures,materials and scales.Under the reform of the “Grassland and animal husbandry double contract responsibility system” in the 1980 s,nomadic life has withdrawn from the historical stage and the mongol ger has gradually declined.However,with the development of tourism,the mongol ger has a new vitality.The mongol ger culture enriches the value of tourism resources,and tourism has become one of the important ways for mongol ger to survive.Through field research and observation and analysis of the mongol ger in the tourism industry in Hulunbeier,the author summarizes four roles of mongol ger in the tourism industry.First,the cultural symbolic role in the tourist destination.Second,the pastoral role of the hotel industry.Third,the function of the landscape building role of the scenic spots.Forth,the temporary "tent" role of the tourism event.There is a certain interaction between the mongol ger and the tourism industry.It is a bilateral interaction.On the one hand,the mongol ger endowed Hulunbeier's concept of “cultural circle”.But,it is not the most eye-catching image positioning related word of the tourist destination.On the another hand,the development of mongol ger and tourism has undergone certain changes in terms of materials,structure and function.Inevitably,constructive reality has emerged,resulting in a modernization and intensive transformation.Some tourist attractions have built metaphysical “mongol ger like” building.Regarding how to promote the good development of mongol ger and tourism,the author proposed the development and protection of mongol ger culture from the perspective of "intangible cultural heritage",rationally designing mongol ger landscape,combining the development of pastoral tourism to protect its integrity.This paper is divided into three parts: The first part is the change of mongol ger in different periods,which are divided into four periods: ancient times,Mongolian Empire,Ming and Qing Dynasties and modern times.The second part describes the mongol ger culture and tourism development significance.The third part analyzes the mongol ger in the tourism industry by taking the Hulunbeier area as an example.It considers the interaction between the two and proposes some suggestions for mutual promotion and good development.