Exploration Of New Media Idea Based On Marxist Aesthetic Thought

Marx believed that labor created beauty,and clearly put forward that human beings create beauty according to the laws of aesthetics.Human activities of creating beauty are not arbitrary,but regular.Marx turned the discussion of the essence of beauty to the generation of beauty,to the liberation of art,society and life,to the liberation of feeling and sensibility,and to the metaphysical inversion of traditional aesthetics.From the birth of Marxist aesthetics to today,with the continuous improvement of human thought and the increasingly rich and colorful practice of human aesthetics.Marxist aesthetics is the collective name of a series of aesthetic theories of Marx and Engels about the essence of beauty and art,the relationship between art production and material production,art and capitalism,art and communism.Founded by Marx and Engels,the proletarian revolutionists and propagandists such as Lafag,Merlin,Plekhanov,Lenin,Lunacharski and Mao Zedong enriched and developed it from different angles under different historical conditions.With the development of technology and abundant content,new media also provides information,ideas and things of beauty and non-beauty,and profoundly affects people's living standards and spiritual generation.At the same time,it also reflects the aesthetic problems.People all like beautiful things and pursue beauty,so people also have the requirement of beauty when they receive the information disseminated by the new media.They should not only understand the facts,but also hope that their content is full of positive energy,positive upward and pleasant to the purpose.Marx believed that beauty is a rule to follow,and people should follow the law of beauty to carry out practical activities.New media communication should follow the "law of beauty" and integrate truth,goodness and beauty into a whole to form a unique communication style.In the dissemination of new media,the false dissemination of information,network rumors,network violence and other issues have brought great troubles to society and hindered the process of building a harmonious society.These communication phenomena are contrary to Marxist aesthetics and do not conform to Marxist aesthetic value.Marx believed that the practice of transforming the world by human beings was based on "two scales",that is,the unification of "any kind of scale"(external scale)and "intrinsic scale" of human beings.Everything has its degree,once excessive,it will inevitably bring negative effects.These problems in the new media concept are due to the lack of a good grasp of this scale.New media has brought about great changes for everyone to become a communicator,and this high-tech,which condenses human wisdom,has become a force of dissidence and hostility.Internet violence is the embodiment of human dissidence.People no longer think actively and create actively,but are totally trapped in the network and unable to extricate themselves.People have lost their rationality and aesthetic value judgment.Nowadays,it is an era of consumption in which perceptual decay and sensory supremacy prevail.Marxist aesthetics is not a philosophy of knowledge that expounds the existence of the world,but a philosophy of life that propagates human character and promotes the realm of life.Therefore,human aesthetic activities should not be superficial,not just for the public entertainment embellishment,but also for the complete unity of human perception and rationality.Only with aesthetic rationality can human practical activities contribute to the realization of people's all-round and free development,thus realizing the common ideal of socialism.The main innovation of this paper lies in that in the previous studies on Marxist aesthetics and the new media industry,most of them point out the development problems of the new media industry from the aesthetic point of view,and do not deeply point out the problems existing in the new media concept and study the corresponding countermeasures;at the same time,in the previous studies,no field investigation has been carried out to carry out the research on the new media industry.Detailed discussion of specific practice.This paper is mainly divided into the following parts:The first part discusses the origin of Marxist aesthetics and the core concept of Marxist aesthetics.It also introduces the specific development of Marxist aesthetics in the 20 th century,in which Lafage,Merlin,Lukacs,Lenin and Mao Zedong are the representatives.The second part introduces the formation and development of the new media industry first,and then leads to the relevant theories of the new media industry.The foreign theories are represented by McLuhan,followed by the basic concepts of the new media at this stage,including symbolization,eyeball culture,visualization and originality.The third part is to explore the path of the development of the new media concept in the light of Marxist aesthetics,point out the non-beauty problems in the new media industry,and then use the Marxist aesthetics to explore the solutions to these non-beauty phenomena.The fourth part,taking the development of new media concept in Guilin tourism as an example,discusses the specific practical problems of the above-mentioned countermeasures.