Research On Tide Brand Image Design Based On Graffiti Art

Under the background of the prevalence of “Chao Culture”,Chaopai clothing has been loved by young consumers because of its fashion,comfort and youthfulness.Due to the constant pursuit of “Chao Culture” by young audiences,this has led to the formation of this new consumer category of Tide.In the current market,young consumer groups have gradually shifted from the simple demand for street fashion clothing to the deep consumption of the brand brand image.This is not only a challenge for the development of the brand in the image design of the brand brand,but also an opportunity for the development of the brand brand itself.As a branch of subculture,graffiti art has unique artistic expression and visual tension.At present,many fashion brand clothing brands will also use graffiti art as an entry point when designing their brand image.The brand has produced a good market response in the operation.But in general,the value of graffiti art on the brand image design of the brand clothing has not been fully explored.This thesis analyzes the domestic and foreign academic literature and practical works,and analyzes the relevance of graffiti art and brand brand image design.Secondly,from the perspective of theory,it explores how to introduce graffiti art in the brand image design of Chao brand,and summarizes the specific expression form of graffiti art in the brand image design of Chao brand.There are mainly: fashion brand clothing,packaging,peripherals and image transmission in the streaming media era.In order to enhance the persuasiveness of theoretical research,this paper takes "Undead Nezha" as an example and conducts practical exploration.Taking the art of graffiti as an entry point,the brand design of “ Undead Nezha” was carried out.Explored from the aspect of brand image design.Thereby constructing a new design method for the brand image of the brand clothing.Through the combination of graffiti art and the brand image of the brand,the brand brand has enriched its brand image and cultural background,and re-established the brand structure with the characteristics of traditional Chinese culture and art.And to enrich the brand story.This can also awaken us to actively explore the traditional cultural and artistic image of our country,combine it with the current popular culture,reshape it,and tap the potential commercial value of traditional culture and art image.In summary,the prospects and conclusions are presented through the above related research process.In the end,it will achieve the goal of promoting the better development of China's domestic brand brand image design and continuously improving our country's cultural confidence.Make young consumers have more sense of acquisition from the current trend culture.