Innovative Research On Brand Design Of Majiayao Painted-pottery Culture

As an important part of Chinese traditional culture,Majiayao painted-pottery culture is a historical material evidence of the development and progress of human society.It records the history,culture,system,production and living conditions of Chinese civilization.Under the background of cultural pluralism and economic globalization,it is necessary to re-examine the inheritance and development of Majiayao painted-pottery culture,an excellent tradition of China,to transform the design,and to explore the paradigm of traditional aesthetics entering into modern life.Through in-depth analysis of the cultural connotation and brand value of Majiayao's painted-pottery culture,from the perspective of design,combine the extraction and innovation of elements,the analysis and transformation of colors,and the modern design thinking mode,the brand "Ancient Home" was created.It shapes the brand image in the form of illustration,displays the ancient Chinese art form in the modern design way,explores the possibility of combining traditional culture with brand design,and creates the visual image with Chinese traditional characteristics and conforms to the current social perspective and aesthetic standards.