Research On The Spread Of Traditional Culture In The Variety Program Of "Intangible Cultural Heritage"

With the progress and development of mass media communication in recent years,the phenomenon of homogeneity and pan-entertainment of Chinese variety shows has generally appeared.The whole society is required to join in and undertake the responsibility of cultural dissemination under this background,so as to contribute to the renaissance of China."Intangible cultural heritage" variety show is a new type in recent years,which takes "intangible cultural heritage" as the theme,inherits the excellent traditional culture of the Chinese nation in the form of teaching through lively activities,creates a good cultural atmosphere,and plays an important role in promoting and disseminating the excellent traditional culture of our country.This paper combs the relevant concepts of the "intangible cultural heritage" variety show,conducts in-depth research on the program,combines the theoretical knowledge of TV program planning on the basis of communication theory,analyses the typical cases of the "intangible cultural heritage" variety show,and analyses the advantages of this kind of program for the traditional cultural transmission from the three angles of theme selection,content convey and variety form.How does the "intangible cultural heritage" variety show takes root in traditional culture,innovates through combining with the times,realizes the collision between tradition and popular elements,and realize the favorable combination of traditional culture and variety forms is the focus of this paper.The research and analysis of "intangible cultural heritage" variety arts can bring some enlightenment to the inheritance and dissemination of traditional culture of contemporary variety programs,that is integrating entertainment elements,combining with the media communication power of new media,insisting on taking culture as the main body,opening up a new path of traditional culture dissemination,and setting up a new banner of traditional culture dissemination in the new era.