Research On Media Communication Of Hunan Traditional Handicraft Intangible Cultural Heritage

In recent years,with the increase of national investment and the increasing attention of the public to the intangible cultural heritage,the whole society has gradually developed a hot phenomenon of cultural heritage.The governmente Non-Governmental organizations,ordinary people and mass media are the main bodies to protect the intangible cultural heritage,and the mass media,taking the inheritance of culture as its own responsibility,plays an important role in the process of protection.The legacy of the traditional handicraft is an important part of the intangible cultural heritage.It has its own background in the media dissemination at the present stage:the government and the creation industry called for the "conspiracy" of the legacy of traditional handicraft and the spirit of the great power craftsmen.The dissemination of mass media has given the new opportunities for the development of traditional handicraft skills,and the mass media also highlights the image of the media in the process of taking Part in the traditional handicraft arts.The current status of the media dissemination of traditional handicraft skills in Hunan is that the paper media reports in Hunan are the main forms of media communication,and the Hunan TV programs and documentaries are focused on displaying the full features of the non legacy projects,while the legacy and new media of Hunan are mainly common sense.In addition,when the Hunan media reports on the legacy of the traditional handicraft in Hunan,the news coverage is complete,the non legacy projects have been integrated into the urban industrial development reports,the provincial municipal Party media performance is more prominent and the non remains of the "authenticity" features.At the same time,the mass media also have some problems in the transmission of Hunan traditional handicraft skills,such as the missing of key nodes,the unbalance of the non legacy project reports,the unobvious characteristics of the cultural transmission of Huxiang culture,and the single point of view of the concern.In the future,we can improve the communication strategies both in macro and micro aspects:to return the function of inheriting the social heritage;to improve the communication level by using the characteristics of different media;to use the "film and television drawing" paradigm to display the depth,to set up a reasonable agenda,to use the new media to drive the traditional paper media to realize the linkage and to realize the interactive experiential communication.