Transferred From IP Resources To IP Plays:New Creation Model And Operating Model Under Internet Age

Into the Internet age,the emergence of new channels of expression,the concept of user mental and interaction into the field of plays works,IP,as the Internet age has a broad audience based emotional sustenance,carrying IP resources,IP plays two new concepts came into being.From 2014 onwards.IP plays have become the hottest market phenomenon,occupy the share of the plays market,but with the upsurge of IP plays is endless criticism.IP plays why become a boom,transferred from IP resources to IP plays in the end how to create and operate a new model,has become a concern.IP plays boom from the policy,technology,economy,culture,four aspects of the multiple impetus.Transferred from IP resources to IP plays creation mode from the creative way and creative content of two aspects.The original text of the audience through the Internet platform for participatory and interactive creation,investors to try to figure out the preferences of the middle of the attempt to form their own way of creation;close to the original text of the plot design,from a single to multi-character characterization and the narrative angle of the psychological space presented in multiple perspectives form the content of its creation.Transferred from the IP resources to the operation of the IP plays by the IP owner,investors,producers,broadcast platform,the audience involved,mainly to determine the IP development intention,purchase copyright,IP plays production and distribution,derivative development process;The value chain of the new form of fan economy,the new value of the middle value chain,and the downstream value chain of the derivative product development mentality become the important features of the operation mode from IP resource to IP plays.This article is based on the knowledge of narrative,aesthetics,value chain and other related knowledge,to fully control the IP resources,investors,producers,audience/public/user relationship between the vision to IP plays and adaptation of the film in the operation and creation.The difference is a breakthrough,the upsurge of IP plays this phenomenon of academic research,hoping to learn for the industry and the industry to bring some IP,IP resources,IP plays and other new ideas of inspiration.