The Influence Of Gender,Extraversion And Aggressiveness On The Circle Of Friends For WeChat

Wechat,instant-message software based on mobile terminal,has leaded China into a brand new era.In Wechat,the circle of friends,which plays as a key function,has not only enabled users to share pictures and messages online but also has been considered as an essential virtual community in people's daily life.This research base on a huge number of worldwide literature review,and the main focus of this research is trying to find out whether user's gender,extraversion and aggressiveness rate has a positive correlation with their friends' construction,activeness and the information composition.By doing this research,people are more likely to understand whether the users 'characters can be reflected through their behavior in Circle of friends.When the advertiser is advertising,users who receive more responses to the circle WeChat friends will be able to push them,the advertising effect will be more significant.1.extraversion and desire to do better on the circle of friends for WeChat,results show that schoolboys with strong aggressiveness and relative introversion(a little low-profile)are constantly received of likes and comments while schoolgirls with strong desire to do better and relative extraversion(a little high-profile)are less possibly received of likes and comments sustainably the circle of friends for WeChat.Although the circle of friends for WeChat is a very private communication space,the communication behaviors are still being affected by the group norms.When the person in the circle of friends disseminates information,those in line with stereotype are susceptible to cause groups' responses and vice versa.2.Results also reveal that male users tend to post more career-relevant threads than female.Moreover,The more extravagant user is,the more popular they are.Similarly,when male users' aggressiveness rate is relatively low,the ratio of relative's composition in their Wechat friends group tends to be low as well.This finding meets the society's expectation towards man in real world:men who are more extravagant and more career-oriented tend to be more popular.3.The third finding is gender relevant.Gender,which is an important viable in population,will result in different user behaviors.For example,Male tend to be more interactive than female in their friend circle.Gender and aggressiveness has a crucial impact on their activeness rate and their friends 'composition.Meanwhile,when it comes to the self-evaluation and others' evaluation,opinions towards whether one is extraverted and aggressive vary from person to person,and this can also influences ten dependent variables.One possible explanation to this phenomenon is that the virtual community may not necessarily reveal the reality,in other words,users 'behavior in virtual worlds may differ from their real ego.