Research On The Effect Of Film And Television Programs On Tourism Image Of The Shooting Areas

With the development of economy and the improvement of living standard,people's demand for tourism is increasing.The rise of all kinds of tourist places has intensified the competition among tourist destinations.How to stand out from many tourist destinations has become a problem of many areas.Tourism image is a manifestation of a regional feature,which is related to the image of a region in the eyes of potential tourists,affecting the decision of potential tourists.In recent years,the rise of various forms of film and television programs has provided a new way for the shaping and dissemination of tourism image in a region.How to make good use of film and television programs to promote and shape the tourism image of the region has become a problem that tourism concerns and wants to solve.Puzhehei is a typical tourist site in Wenshan District,Yunnan Province.The hot broadcast of?Where Are We Going,Dad??and?Eternal Love?Ten great III of peach blossom?have greatly promoted the tourism of Puzhehei.Therefore,this paper selects this place as a case study point,and takes the form of a questionnaire survey to study the influence of film and television programs on the tourist image of the shooting place.First of all,through the analysis of the background propose that this paper mainly analyzes the impact of demographic characteristics on the tourism image perception and the impact of television programs on the tourism image of shooting areas;Then,by combing the research of the predecessors,we have an overall grasp of the direction and context of the predecessors' research.On this basis,the concept of the tourism image is defined and the formation,composition and performance of the tourism image are summarized and proposed;Introducing the case of Puzhehei and analying its official projected image and tourists' percepted image by using the method of content mining;then the hypotheses were put forward,and the hypotheses were tested by data analysis based on questionnaires;at last,the conclusions were summarized and relevant suggestions were put forward,pointing out the shortcomings of this article and the future prospects.This study found that demographic characteristics have a significant impact on the perception of tourism image;celebrity effects and program plot settings also have an impact on tourism cognitive image and tourism emotional image.