The Cultural Orientation Of The Chinese IP Adaptation

IP,or Intellectual Property,refers to creative intellectual property that has high levels of attention,has a wide impact,and can be reproduced and recreated.The original meaning of IP emphasizes legal rights,while in the field of Chinese film and television,it refers more to the source of film and television adaptation.From the beginning to the network literature,games and animation,to the stage drama,songs,microblogging stories...all-encompassing.With the media iteration to expand the communication channel,in the current Chinese film and television market,the IP adaptation works show a blowout trend,while exposing the problem of original weakness,reflecting a series of cultural symptoms.This paper selects three main themes to carry on the value turn and narrative research: from the love narrative of IP rewriting drama to the disillusionment of enlightenment myth,the loss of historical sense from the historical narrative of IP rewriting drama,and the global perspective from the anti-war narrative of IP rewriting drama The construction of national identity.Find out the cultural dilemmas that IP adaptation works face when telling Chinese stories: the cultural subject that is obscured,the manifestation of the symptoms of the times,the globalization appeal of IP rewriting dramas,and the paradox of deep national anxiety.It also predicts the development trend of IP adaptation works: win-win of business and culture,creative inheritance and innovative development,and the realization of cultural pursuit.The core of story-driven is not the plot and the characters,but the philosophy,or the values.From the vertical perspective of IP adaptation works,the context of the changes of the times is clearly presented through the content of the works and the changes in the characters.New discoveries in science and technology and new cultural consumption based on contemporary cultural industries are beginning to establish a new order of capitalist rule.At the same time,it is also affecting our way of life and social relations,and is building a new political,economic,and cultural order that humanity has not yet faced.As Dumont,the American economist,said,in today’s globalization,the economy is no longer an end,and culture is the ultimate goal.How to improve cultural soft power is a problem that every nation and country really needs to think about.When the pendulum of IP film creation in China is seriously biased towards the business,which leads to artistic imbalance and cultural weightlessness,the call and attraction of the other pole is increasingly prominent."China Film and Television" is not just a geographical concept,but also a cultural concept.The healthy film and television ecology must be based on the value orientation of culture first and culture.