Research On Value Evaluation Of A Film And Television Company Based On EVA

As my country’s economy enters a new normal,the income level of residents has improved,the quality of life of residents has continued to improve,and people’s demand for cultural products has increased.In addition,the government’s support for cultural industries has increased.This new situation has prompted my country’s cultural industry With rapid development,we continue to export higher-quality products and services to the public.However,behind the vigorous development of the film and television industry,there are problems such as increased industry concentration and intensified competition among enterprises,which pose a threat to the future development of major film and television companies.If companies want to maintain their own advantages in the fierce competition,they need to improve their profitability and expand their scale,which can also achieve the purpose of integrating resources and improving economic benefits.And this needs to start with enhancing the intrinsic value of the enterprise,improving the existing management methods of the enterprise,and realizing the value-added of the enterprise.Therefore,it is necessary to objectively evaluate the value of film and television companies.This article uses a combination of literature research and case analysis,and introduces the EVA valuation method to evaluate and analyze the value of A Film and Television Company.The research content is mainly divided into six parts.The first part mainly introduces the research background and significance of EVA,as well as research methods.Based on the review of EVA-related domestic and foreign literature,the research questions and research significance of this article are drawn;the second part mainly introduces EVA and related concepts of enterprise value evaluation,introduces and analyzes the measurement methods of EVA and general EVA adjustment items and EVA classification of valuation models;The third part analyzes the development of the macro economy and the film and television industry as well as the financial status of the company to understand the development status of company A,and pave the way for the calculation of EVA during the forecast period.The fourth part calculates the EVA value through the adjustment of the report data,calculates the historical EVA value,and finds the insufficiency of enterprise management while making financial forecasts for the enterprise,and calculates the future EVA value of the enterprise based on this,and uses the two-stage model to compare A the value of the film and television company is assessed and estimated,and sensitivity analysis is made based on the evaluation results,and further points out the factors that affect the value of the enterprise;the fifth part,based on the EVA valuation method to enhance the value of A film and television company.This part combines the analysis of the previous evaluation results and puts forward suggestions to enhance the company’s value.In the sixth part,draw the conclusions of this article.This article uses the EVA valuation model as the starting point to explore the application of economic value-added in the value evaluation of A Film and Television Company.It improves the application of the EVA value evaluation model in my country’s film and television culture industry,and contributes to the development and value evaluation of my country’s film and television companies.The promotion has certain theoretical and practical significance,and it also provides a reference for the models and analysis methods used by other companies of the same type in value evaluation.