Research On Method Improvement Of XMCP Enterprise Value Assessment

In recent years,the national macro-policy and local support policies have created a more relaxed and favorable environment for the rapid development of the film and television industry.With the continuous growth of the national economy,the people's living standards have been continuously improved,and the people's demand for spiritual and cultural products has also increased,driving the rapid development of the film and television industry.Film and television companies are favored by the capital market.The listing,mergers and acquisitions,restructuring,and financing in the industry continue to impose objective requirements on determining the value of film and television companies.Film and television companies belong to the cultural media industry.Compared with manufacturing and other companies,they have the characteristics of light assets and creativity,and their enterprise value is difficult to determine.This paper defines the concept of film and television companies,expounds the value characteristics of film and television companies,and believes that in the current market environment,market law is most suitable for the value evaluation of film and television companies.This paper cites an asset evaluation company to evaluate XMCP companies as a case.Through analysis,it is considered that there are many problems in the evaluation of the value of XMCP companies by the evaluation institutions,such as: the selection of comparable companies is not strict enough;the value ratio multiplier selection Inappropriate;in the comparative adjustment with comparable companies,neglecting the characteristics of film and television companies,did not consider the core assets of film and television companies,so the adjustment items are not comprehensively selected,and the factors affecting the value of XMCP companies are not correctly ordered and Give weight.In view of the above problems,this paper chooses to use the main level analysis method and other methods to combine the enterprise value ratio and the industry characteristic ratio as the value ratio multiplier to improve the case evaluation plan,so as to obtain a reasonable,objective and accurate enterprise evaluation value.The feasibility of the market law was verified in the corporate value assessment practice of film and television companies.The study found that the improved comparative method of listed companies is more in line with the actual transaction value,and the valuation value of XMCP is more accurate.After the introduction of the main level analysis method to build the model,it can solve the problem that the value ratio is too subjective in the valuation process.Through the research of this paper,it enriches the theoretical system of the comparative case of transaction cases in China,and at the same time can guide and solve the problems encountered in the practice of value evaluation of film and television media,thus improving the scientific and rationality of its valuation.