The Study On The Improvement Of Wanda Cinema Line Marketing Supervision Process

In recent years,with the rapid development of the film industry,cinema have sprung up.But mostly lack of unified management and control for multiplex cinema market strength is poorer.Cinema,on the other hand,it is unclear how the multiplex the real operating conditions and requirements,and will not be able to take effective marketing methods,the established strategic objectives.As a bridge between the theaters and studios,the supervision of the marketing in the wanda cinema line market during the process of strategy formulation,implementation,and the multiplex synchronous development play a vital role.This article through to the wanda cinema line marketing to supervise the study of the role positioning and working methods,explore the problems existed in the marketing inspection system,parse the wanda cinema line overall market objectives,strategies,layout and so on each link.Through the marketing process reengineering to supervise,strengthen market management controls,theaters for studios to fully resolve the basic problems in the development process of wanda studios.The full text is divided into six parts.The first part is the summary of cinema industry background and related,the second part analyzes the content,background for the supervision of the marketing and an overview of the third part to the wanda cinema line marketing to supervise the work method and the analysis of existing problems,including its new store opening process and the direction of guidance to lag behind the multiplex related process analysis,and cooperate with the business lines and the headquarters of the problem are discussed.The fourth part is mainly aimed at wanda cinema line marketing supervision system in the analysis of the deficiency of the carding lines of business cooperation and other related processes and summarized.The fifth part,mainly to the wanda cinema line marketing to supervise the problems to provide improvement method,to adjust relevant human architecture,to restore the business process.The sixth part is to evaluate the improvement of the marketing inspection system,and to summarize is insufficient.