Research On The Expression Of Visual Design Based On Defamiliarization Theory

The defamiliarization theory is an important theoretical category of Russian formalism.The basic idea of defamiliarization is to unfamiliar things in an unconventional way,and to reawaken people's ability to feel things by increasing the difficulty of feeling and extending the time of feeling.Although defamiliarization theory originates from literary criticism,it applies to the entire field of artistic creation.From the perspective of art history,artistic innovation in different periods is the expression of defamiliarization;in terms of the way of artistic creation,art is also a kind of defamiliarization recreating the objective world.In the contemporary context dominated by consumer culture,design must not only have good functions,but also show unique artistic features in visual performance.This article will explore the relevance and similarity of defamiliarization theory and art&design,and lays emphasis on the performance of visual design.The development of art is a process of defamiliarization,and visual design belongs to the visual field same as art,therefore,visual design is influenced by art in many ways of ideology and expressions.As a branch of art,the development of design is also a defamiliarization.Whether in ideology or the form of expression,design is constantly innovating,which can be recognized as defamiliarization.The techniques of visual design also have distinctive defamiliarization features:exaggerated visual elements,disorderly visual forms,unconventional combinations of images or graphics,and deliberate creation of visual impairments,all of which are undoubtedly the expression of defamiliarization.The concept and method of defamiliarization are of great significance to visual design and the whole literary field.It enriches the visual expression of the work and increases the sensibility of the work,thus bringing new experience and feeling to the viewer,and broaden the horizons of the aesthetic subject.