Somaesthetics Under Visual Culture

The disintegration of the lofty spirit in the era of postmodernism and the rise of science and technology in the era of visual culture provide spiritual reasons and technical guarantees for people to blindly pursue visual aesthetic pleasure,plus the principle of supremacy of consumer society and the infinite stimulation of the needs and desires of the broad masses,use and enlargement,causing people to fall into a non-realistic world surrounded by electronic media,commoditized and profitable in the aesthetics.In this world,the body,especially the female body,is used by capitalists as a tempting symbol,a tool for profit,and a symbolic capital for compulsory expropriation.It is presented in various commercial advertisements and video culture products,suggesting sex.The perfect combination with ideals induces people to invest a lot of money.One of the most typical representatives is the large number of online live app and rapid prosperity.Many modern scholars pay more attention to the analysis of the connotation of electronic media products and the emphasis on humanistic spirit.They either study the communication strategy of webcasting from the perspective of communication,or explore the reasons and characteristics of the shift of visual culture,or only Discussing the issue of body aesthetics,it is rare to combine the aesthetics of the body with the specific live webcast of online electronic products from the perspective of visual culture.Therefore,after introducing the background of the availability of science and technology and the hegemony of capitalism,the article uses a multi-dimensional perspective to judge the harmful advantages and disadvantages of physical presentation in the live webcast.After trying to explore the phenomenon of the beauty anchor performance in the live webcast,It is found that under the influence of the characteristics of communication,interactivity,immediacy and grassroots of webcasting,the aesthetic subject and the aesthetic object,that is,the individual relationship and psychological activity between the audience and the fans are different from the traditional aesthetic subject and object.The new aesthetic ethics of the subject and object of the body.It also discusses how the physical performance of the online female anchor and its social behavior with the grassroots fan audience are subject to media scenarios,social customs and consumer logic power.Finally,we call for rational thinking and proper aesthetics in the article,and put forward the "media" dimension of the literary aesthetics construction in the remainder of the article,emphasizing the necessity and inevitability of the aesthetic ideal reshaping in the visual culture era,and put forward the vigilance technology.Advice on strengthening worship,strengthening aesthetic education,reshaping aesthetic values,strengthening aesthetic supervision,and regulating aesthetic order.