Research On Financial Investment Of Public Cultural Service In China

With the development of China's economy,cultural construction has gradually become an increasingly important part of social development.Construction of public cultural services to promote the development and innovation of national culture,promote the development of cultural undertakings is of great significance.Meeting the basic public cultural rights and interests of the people is the need for the continuous construction and development of our society.The problem of financial investment in public cultural services in China is an urgent problem to be solved in the development of public cultural services in China.Analyses the present situation of the financial input of public cultural services,has important practical significance,and to extract the main problems existing in it,and to propose targeted improvement measures based on international experience.This paper starts from the concept of public cultural service,defines the concept of public cultural service in China,and clarifies the main concepts and main body of public cultural service discussed in this paper.At the same time,it on the public goods theory and new public management theory as the breakthrough point.At present,the analysis of the status quo of public investment in public cultural services is mainly from three perspectives,including the increasing financial input of public cultural services,the gradual narrowing of urban and rural cultural investment gaps,and the uneven distribution of public cultural financial input areas.Qualitative and quantitative perspectives,to refine the problems that exist.This paper argues that the main problems in the current financial investment of public cultural services in China include four problems:insufficient total cultural input,uneven investment between provinces,single input subjects and insufficient investment management.After that,the principal component analysis method was used to evaluate the efficiency of financial input in public cultural services in China,and the scores of efficiency evaluation in each year were obtained.According to the results obtained by principal component analysis,the efficiency of the financial input of public cultural services in China has been scored in the past ten years,and the scores are sorted according to the scores,thus obtaining the"output/input" of public finance services in China in the past ten years.The results of the efficiency evaluation and further analysis of the results.In this paper,the experiences of three typical countries are also selected.Based on the previous scholars' research results,this paper selects Britain,the United States and Japan as the research objects,analyzes the different models represented by different countries,and hopes to extract these models.Among them,it can provide lessons for the solution of the financial investment problem of public cultural services in China.This paper puts forward relevant policy recommendations for the problems found,including three suggestions for establishing a diversified investment mechanism for public cultural services,optimizing the financial input structure for public cultural services,and improving the financial management system for public cultural services.Among them,the establishment of a diversified investment mechanism for public cultural services mainly includes encouraging social forces to participate in the input,exerting the guiding role of taxation policies,and introducing the three aspects of the cultural fund operation mode.The structure of improving the financial input of public cultural services mainly includes two aspects:constructing the government's hierarchical investment mechanism and improving the financial transfer payment mechanism.The fund management mechanism for improving the financial input of public culture mainly includes three aspects:integrating special funds for public culture,standardizing the budget for public cultural finance,and standardizing the evaluation mechanism for fund use.