Study On Performance Of Enlight Media's Acquisition Of Mao Yan Movies

With the continuous improvement of residents' income and consumption level,the cultural industry has presented a huge development space and market prospects.In a fiercely competitive environment,the cultural industry has attracted more and more capital inflows,and the entire industry has shown a spurt of development.On the one hand,the traditional cultural industry is seeking mergers and acquisitions within the industry to seek horizontal expansion of its own scale.On the other hand,it is constantly seeking breakthroughs outside the industry and seeking vertical development opportunities in the new media industry.In this context,cross-industry mergers and acquisitions characterized by the organic combination of cultural industries and Internet media have emerged,creating new markets and business models.The case of cultural industry restructuring and mergers and acquisitions has emerged one after another,and it has become one of the development strategies preferred for cultural enterprises to achieve rapid expansion.Behind a large number of mergers and acquisitions,it represents the investment of huge capital.For what reason,what kind of capital investment,the return of investment,how much return,and whether the merger and reorganization is really good,these problems depend on the theory of M&A performance evaluation.Make a reasonable evaluation.Especially in the current situation of a large number of cross-industry mergers and acquisitions,the research on M&A performance evaluation has become the focus of enterprises.M&A performance evaluation theory is mainly based on empirical research methods such as event research method,financial index method and case analysis method.In order to better analyze the M&A ideas of cultural industry companies from many cases,this paper selects a typical case in the cultural industry field,that is,the case of the acquisition of cat's eye movies by Light Media,and the combination of event research method and financial index method.Try to analyze and study the impact and effects of this event.The first part is the introduction,which mainly introduces the research background and some related research on M&A performance at home and abroad.The second part is mainly related to the theory of M&A performance.The third part introduces the industry background,the merger and acquisition,the motivation of M&A and the process of M&A and the research on M&A performance.The fourth part presents the problems found in the M&A performance study and makes recommendations.The fifth part is the conclusion and outlook.This paper synthesizes various evaluation methods and studies the impact of the merger on corporate value,performance,profit and cash flow through a certain quantitative evaluation method.At the same time,through the analysis of non-financial indicators,the analysis of the merger and the development of the enterprise influences.Through a complete analysis and evaluation of the M&A process and subsequent transactions,this paper believes that M&A has completed the original intention of the optical media to expand the industrial chain.In the short term,the market performance and some financial performance of the cat-eye film are negative,but in the medium and long term,M&A There is a possibility that performance will turn positive and it is worth looking forward to.This paper analyzes the M&A strategies and intentions of the media industry and Chinese Internet companies by analyzing the motives,characteristics and methods of M&A,and judges the performance of M&A.I hope that the research on this typical M&A case will be related to other cultural industry companies.Provide some reference.