The Construction Of Female Image In China's Online Movies

As a rising star of online drama and network,online movies have obvious traces of commercialization.The quality of crude content is criticized by everyone,but the development of everything has a long and tortuous process.Nowadays,the box office and online word-of-mouth of online movies have Great improvement.The place where the cultural halls are located,the strong acceptance of the heterogeneous culture by online movies deconstructs the traditional gender concept to a certain extent,liberating the body and mind that women have long been imprisoned and suppressed,giving them more to the public domain and expressing Opportunities for self-rights,however,The female image in online movies is still artificially constructed as another symbol.The ideological cognition that has been considered to be weak,subordinate,dominant,and irrational since ancient times has not been completely eradicated.the female images constructed in online movies are “ with ulterior motives”.They are written and shaped into clothing,exposed and scornful sexual symbols,and become “seeing women” who lose their subjective consciousness and spiritual connotation.In order to satisfy their own psychological expectations,men turn women into unconscious desire objects and aesthetic objects,which continue and strengthen the wrong gender bias in traditional concepts,especially the male body culture after the conspiracy of male power and commercial power.The use of the bottom line has caused great harm to women's self-awareness and social image.This paper deeply analyzes and reflects on the construction of female images in online movies,reveals the inequality of the gender power relationship behind the construction of female images in online movies,advocates correct gender concepts,and seeks direction for women's equal rights.The thesis will observe the online movie from the perspective of the construction of female image,which is divided into five parts.The first part is a diachronic review of the development process of online movies and the transformation of female images in movies.The second part summarizes the interaction between iQiyi video and online movie,and takes the 40 online movies on iQiyi video as the research object,and summarizes the overall form of female image construction in online movies.The third part summarizes the types of female images in the iQiyi network movie,and divides the female image into six categories: vase type,demon girl type,prostitute type,dependent type,glamour type and evil type.The fourth part discusses the cultural context of the female image type construction in online movies,and analyzes the causes of female image type from the aspects of youth subculture,patriarchal culture,visual culture,consumer culture and policy environment.The fifth part is about the path of constructing female images in online movies.