A Study Of The Female Image Shaping And Communication In The Online Female Novels Adaptation

As one of the important communication contents of mass media,TV plays can reflect the orientation of social value and reproduce the reality of social gender relations to a certain extent.Female novels which adapted from network TV is the meteoric rise of gaining a ratings of breakthrough,and emerged many deeply the general audience favorite female image,caused social public attention.The emergence of these female images,to a certain extent,ease the molding stereotypes of mass media for women,the study of the female images can be more in-depth understanding of the current complex state of mass culture.Throughout the existing studies,scholars often analyze female images from the perspective of drama or literature.As a bridge between literature and society,the TV series adapted from online women's novels,with the characteristics of mass communication,belongs to the category of literature communication.Therefore,this article attempts from the perspective of communication studies,using the ras,transmission mode,hall's theory of "coding decoding",and "agenda setting" function of mass media communication effect theory,integrated communication,sociology,literature,psychology and semiotics theory,with women in network novel,TV image as the research object,and study the specific features of the female image shaping,dissemination of difficulties and challenges,as well as the adaptation of female image in TV network women novel shape and communication are also proposed.This study mainly adopts two research methods,text analysis and case analysis.The categories of text analysis include the characteristics of female images,the types of female images,and the relationship between female images.Based on the analysis of these kinds of purposes,this paper makes a comprehensive summary of the female images in the TV series adapted from online female novels.At the same time,by taking Zhen Huan as an example,a specific case study was carried out to further verify the female image concluded from the text analysis.Through the study found that women of network novel in shape with the spread of the female images of female stereotypes of breakthrough in the traditional drama and the change,for the audience's cognition,psychology,behavior and so on have a certain influence and function.But its female image in essence still can't escape the male gaze under the female image of consumption.Based on the above research results,the author from the disseminator,the waiters offer advice and transmission channel in three aspects: first,the disseminator shape more height reduction of women characters in the history and reality,the formation of past stereotyped,typed,rigidity of female image of rebellion,secondly,the waiters can strengthen the consciousness of women and its feedback to the communicator,in addition,broaden the channels and pattern,make the spread of the female image can get better.Finally,the author hopes that these online female novels can open a new window for the creation and dissemination of female images in mass media after being adapted into TV series.