Network Communication And Audience Research Of The DanMei Culture

The word "Dan Mei" originated from the aestheticism of the Japanese literary world in the early 20 th century.It first refers to all the beautiful things that make people addicted,and does not have the meaning of same-sex love at first.Later,because of the samurai friendship between men and the "juvenile love" advocated by Japan,it was transformed into a form of works that specifically described male homosexual love.The audience was called fujoshi,also known as fellow female.Affected by Japan's Dan Mei works,many young women in our country began to carry out Dan Mei activities and create local Dan Mei culture.With the popularization of this culture and the development trend of marketization,the popularity of the culture has continued to increase.The Dan Mei works have not only won many domestic fans,but also many overseas audiences.At the same time,the problems arising from its development have gradually emerged.Based on communication,this paper makes a detailed analysis of the network communication of the Dan Mei culture and the characteristics and demands of its audience,and supplements Bachkin's carnival theory to make an objective discussion on the creativity and limitations of the culture.The first chapter is the introduction,which discusses the research background,research purposes,research significance,research innovation points,literature review and research methods of the Dan Mei culture.Among them,the research significance is divided into theoretical and practical significance.The literature review is divided into a review of foreign studies and a review of domestic research.At the same time,in this part,the overall research trends of the content related to the Dan Mei are grasped.Research methods are divided into literature analysis,text analysis,participatory observation and in-depth interviews.The second chapter defines the related concepts.First,it distinguishes theconcepts of Dan Mei,BL,fellow,and defines its meaning in this paper.Secondly,according to the input,development and output stage of the culture of the Dan Mei,the development process of the Dan Mei culture is divided into the germination period,the development period and the maturity period.Thirdly,it discusses the fit between the culture of the Dan Mei and the carnival theory,and determines the usable value of the carnival theory.Finally,comprehensively organize the spread of aesthetic culture,including novels,comics,film and television,radio dramas and songs.The third chapter discusses the motivation of the communication of the Dan Mei culture,which is divided into external reasons and internal reasons.External causes are further divided into communication technologies provided by new media,the development of feminism,the tolerance of society to multiculturalism,and the commercial motives in consumer society.The internal reasons are the needs of fellow women,including the desire for beautiful things and the yearning for true love and bored of traditional romance novels.The fourth chapter describes the communication channels and communication characteristics of the Dan Mei culture.Firstly,it is divided into the original channels and new channels in the communication channels.It discusses the paper media communication and the interpersonal communication between the fellow female in the traditional media,And emerging network communities,video sites,microblogging and other channels of communication.Secondly,it discusses the integration of communication,the special communication language and the characteristics of multi-directional communication,and systematically discusses the group interaction with the female.The fifth chapter discusses the communication value and communication predicament of the Dan Mei culture,and divides the communication value of the Dan Mei culture into resistance and creativity.Resistivity is reflected in the resistance of the Dan Mei culture to the mainstream gender power in society.The creativity is reflected in the wide range of the Dan Mei culture and diverse role settings enriching the content of the cultural industry and attracting attention to homosexual groups.The predicament of communication is divided into the group differentiation of the fellowwomen,the eroticism of the creation of Dan Mei,and the derogation of women in the content of the Dan Mei.